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Change was, is and will continue to be the only constant in the magazine and magazine media world. However, change has evolved from the slow-moving, steam-powered train, to a nuclear-impelled, speed-possessed bullet.

The Magazine Innovation center at the University of Mississippi, which I founded in 2009, continues its series of Experiences, aptly named ACT (Amplify, Clarify and Testify) with the ACT 4 Experience themed: Don’t Let Digital Scare You – The Power of Print Integrated.

The Experience takes place in Oxford, Mississippi at the Meek School of Journalism and New Media, starting the evening of November 5, 2013 and ending the night of November 7. The intimate, and highly interactive, gathering is limited to 25 speakers, 60 attendees and 20 students.

The event receives national and international attention and kudos. It also includes a tour of the Mississippi Delta, the B.B. King Museum and the Delta Blues Museum.

This year there will be four interactive panels focusing on: print and the future of the printed press; single copy sales in a digital age; the economic status of the magazine media business, in terms of revenue, mergers and acquisitions; and “let’s do launch,” featuring first hand experiences from publishers and editors of new magazine launches.

In addition, there will be few keynote speeches by leaders in the magazine media industry about the latest in integrating print with digital and contemporary tried-and-true practices of print and print-integrated.

Confirmed speakers as of today (in alphabetical order) for the ACT 4 Experience include:

•Jay Annis, Vice President, Trade Sales at The Taunton Press
•Gil Brechtel, President and CEO, MagNet
•Craig Chapman, Producer,Real Food Real Kitchens
•Laine Craft, Founder and Publisher, WHOA Magazine
•Daniel Dejan, National Print & Creative Specialist, Sappi Fine Paper
•Jim Elliott, CEO, The James G Elliott Company
•Gregg Hano, CEO at Mag+
•John Harrington, Editor of The New Single Copy
•Mikki K. Harris, Assistant Professor & Multimedia Journalist, Ole Miss
•Erik Hannema,Product Manager Creative Services, Sanoma, The Netherlands
•Vanessa Gregory, Freelance Journalist & Assistant Professor, Ole Miss
•Rich Jacobsen, President & CEO, Time Warner Retail Sales & Marketing
•Keith Kawasaki, Senior Director, iostudio
•Donna Kessler, President, Morris Media Network
•Carol Kicinski – Founder & Editor in Chief – Simply Gluten Free Magazine
•Thom Kicinski – CEO – Edgewater Park Media Inc.
•Ed Knudson, EVP, Sales and Marketing, Digimarc
•Donna Levine, Copy Chief, Garden & Gun magazine
•Bernie Mann, Publisher, Our State magazine
•Jordana Megonigal, Editor in Chief, Business Black Box
•Billy Morris, CEO, Morris Communications
•Maarten Lens-Fitzgerald, Layar
•Gary D. Parisher, President, Cheeriodicals
•Reed Phillips, CEO and Managing Partner, desilva+Phillips
•John Puterbaugh, CEO, Nellymoser: a Brown Printing Company
•Roy Reiman, Founder, Reiman Publications
•Lynn Rosen, Editorial Director, Publishing Executive
•Linda Ruth, President, Publishers Total Sales Services
•Bob Sacks, Bosacks.com, President and Publisher
•Tony Silber, General Manager, Red7Media, Publisher of Folio
•Megan Smith, Founder & Editor, Cake & Whiskey magazine
•Lisa Scott, Executive Director, Periodical and Book Association of America
•Franska Stuy, Editor in Chief, Libelle, The Netherlands
•John Thames, Publisher/Editor in Chief, Covey Rise Magazine
•Kelly Waldrop, Assistant Publisher, Covey Rise Magazine
•Geoff Wasserman, CEO, ShowCase Marketing & Business Black Box
•Julie Wilson, Owner/Publisher, STORY magazine

Confirmed Sponsors (as of today) are (in alphabetical order):

•Brown Printing
•Delta Magazine
•Democrat Printing
•Freeport Press
•The James G. Elliot Company
•Morris Communications
•Publishers Press
•Sappi Fine Paper
•Shweiki Media

Remember, space is limited so “ACT” now.

Click here to register for the ACT 4 Experience…

Save the Date: ACT 4 Experience — November 5 – 7, 2013. Don’t Let Digital Scare You: The Power of PRINT Integrated!

The Magazine Innovation Center is proud to announce the dates for the Fourth ACT (amplify, clarify and testify) Experience at the Meek School of Journalism and New Media @The University of Mississippi. The event will start the evening of November 5 and end the night of November 7. ACT 4 Experience’s theme this year is Don’t Let Digital Scare You: The Power of PRINT Integrated!

Samir “Mr. Magazine™” Husni, the founder and director of the Magazine Innovation Center promises that this year’s Experience is going to be the best yet. More information will be posted on this blog. Stay tuned and reserve the dates.

Never Underestimate the Power of Print in A Digital Age… The ACT 3 Experience Power Speakers

The agenda for the Magazine Innovation Center’s ACT (Amplify, Clarify and Testify) 3 is up and running. Check it out here and check the power speakers at this power experience here. The photo of Bob Dylan (circa 1963) reading The Broadside magazine (with Dylan being the cover subject) was taken by one of the ACT 3 power speakers legendary photographer and journalist Dick Waterman (who, by the way, also wrote that cover story for The Broadside). Assistant Professor Darren Sanefski from the Meek School of Journalism and New Media designed The ACT 3 Experience program cover design above.

Never Underestimate the Power of Print in a Digital Age: The ACT 3 Experience Oct. 23 – 25, 2012

Twenty Four leaders of the magazine media industry will converge on Oxford, MS to engage in a two and a half days experience regarding the power of print in a digital age.  The third ACT (Amplify, Clarify and Testify) Experience hosted by the Magazine Innovation Center (MIC) at the University of Mississippi’s Meek School of Journalism and New Media will take place Oct. 23 – 25, 2012.  The gathering is the third “think and do” experience that takes place at MIC, the innovation center founded by Samir A. Husni (Mr. Magazine™” that is dedicated to “amplify the future of print in a digital age.”

Registration to the Experience is limited to 60 attendees and 20 students.  You can click here to register for the event.  Once 60 registrations are received the registration will be closed and no longer accepted.  So be the first to register if you want to take part of this triple M experience Magazines, Mississippi and Music.

Here is a list of the confirmed speakers so far (in alphabetical order):

Keith Bellows
VP and Editor in Chief
National Geographic TravelerJennifer C. Bergin
Vice President Marketing
Brown Printing Company

Rebecca Darwin
President & CEO
Garden & Gun magazine

Jim Elliott
The James G. Elliott Company

David Friend
Editor, Creative Development
Vanity Fair

Steve Grande
Vice President, Sales
Fry Communications, Inc.

Michael Gross
Owner & President
Paragon Media Inc.

John Harrington
Co-Publisher, The New Single Copy

Lisette Heemskerk
Publishing Director, Linda. magazine
Mood for Magazines, The Netherlands

Sid Holt
Executive Director
American Society of Magazine Editors

Carla Kalogeridis
Editorial Director
Association Media & Publishing

Kevin P. Keefe
Vice President-Editorial, Publisher
Kalmbach Publishing Co.

Mike Koedinger Founder and CEO
Maison Moderne – Independent Publishing and Media, Luxembourg

Dan Lagani
North America, Readers Digest Association, Inc.

Mike Obert
Managing Partner
Open Book

John Parke
COO, Democrat Printing & Lithographing Co.

Jeramy C. Pritchett
Co-Founder, Blindfold magazine

Roy Reiman
Founder, Reiman Publications
Co-Publisher, Our Iowa magazine

Michael Rooney
Chief Revenue Office
The Wall Street Journal

Bob Sacks
President, Bosacks.com
and Precision Media Group

Tony Silber
General Manager
Red 7 Media

Michael J. Simon
EV President, Sales
Publisher Press

Sanne Visser
Glossy Magazines, Sanoma Media
The Netherlands

Dick Waterman
Legendary Photographer and Journalist

For more information on the ACT 3 Experience click here and to be one of the 60 people to register click here.

Count Down to ACT 3… Never Underestimate the Power of Print in a Digital Age

The line up for the keynote speakers at the Magazine Innovation Center’s ACT 3 Experience is almost done.  In less than two weeks from now we will announce the name of the speakers and start the process of accepting registration for the Oct. 23 – 25, 2012 Experience.

The theme this year is Never Underestimate the Power of Print in a Digital Age and the list of the speakers will include folks from every print medium.

Stay tuned to the list of the keynote speakers and save the date for your annual Magazine, Music and Mississippi event.

Feel free to email me with any questions you may have at samir.husni@gmail.com

Save the Date: Oct. 23 – Oct. 25, 2012 ACT 3 Experience…

The Magazine Innovation Center is proud to announce that the third annual ACT Experience will take place on the campus of The University of Mississippi in Oxford, MS Tuesday Oct. 23 until Thursday Oct. 25, 2012.
The Amplify, Clarify and Testify experience opens on Tuesday Oct. 23 evening with a reception and a keynote address and concludes with a dinner gala and a keynote speaker on Thursday evening Oct. 25.
The ACT 3 theme is going to be Never Underestimate the Power of Print. More information to follow.
For more information, feel free to get in touch with the Magazine Innovation Center’s Director Samir “Mr. Magazine™” Husni at samir.husni@gmail.com

Mr. Magazine™ Interviews: The Future of the Printed Word in a Digital Age

The Magazine Innovation Center at The University of Mississippi’s Meek School of Journalism hosted the ACT 2 Experience last October. We asked 17 media experts who attended the ACT2 Experience their opinions about the future of the printed word in a digital age. Click on the link below to listen to the experts’ answers to the three questions we’ve asked

Question One: What is the future of the printed word in a digital age?

Question Two: What advice would you give someone starting a new magazine?

Question Three: Is the magazine industry’s cup half full or half empty?

The experts are, in order of their appearances:

1. Sid Evans, Group Editor
Time Inc., Lifestyle Division

2. Bob Sacks, President
Precision Media Group

3. Vito Di Bari
Innovation Designer and Futurologist

4. Mark Pasetsky, Founder
Cover Awards

5. Phyllis Hoffman DePiano, CEO
Hoffman Media

6. Roy Reiman, Founder
Reiman Publications

7. David McDonald, CEO
True North Custom Media

8. Will Pearson, President
Mental Floss Inc.

9. Jeremy Leslie
Editorial Designer & Founder

10. Sue Roman, President
The Taunton Press

11. James Elliott, President
The James G. Elliott Co., Inc.

12. John Harrington, Partner
Harrington Associates

13. Franska Stuy, Editor in Chief

14. Frank Anton, CEO

15. Scott Crystal, Former President
TV Guide

16. Steven Kotok, President
The Week, Felix Dennis Publications

17. Kent S. Johnson, CEO
Highlights For Children Inc.

Thanks are in order for all the experts and the journalism students at The University of Mississippi’s 2011-2012 magazine class who recorded the interviews.

The ACT Experience: Amplify, Clarify & Testify

In Oct. 2010 the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media hosted the first ACT Experience to help Amplify, Clarify and Testify the future of the printed word. The ACT Experience has become an annual event held in October on the campus of the University of Mississippi in Oxford, Mississippi. The ACT 2 Experience took place last October and ACT 3 Experience is scheduled for Oct. 16 through 19, 2012.
For more information about the ACT Experience, feel free to contact the Magazine Innovation Center’s founder and director Samir “Mr. Magazine™” Husni at samir.husni@gmail.com or write to
ACT Experience
Samir A. Husni, Ph.D.
Meek School of Journalism and New Media
218 Farley Hall
University, MS 38677


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