Making Money In Magazines And Magazine Media – Day Three Of The Magazine Innovation Center’s ACT 8 Experience Is Seeing $$$ Signs!

ACT 8 Experience Day Three
Thursday, April 19, 2018 beginning at 8:15 a.m.

Bonnie Kintzer

Daren Mazzucca

John French

Bonnie Kintzer, President & CEO, Trusted Media Brands, opens the morning with a keynote speech that will have you energized and mesmerized and ready to move forward into a more prosperous future as we all learn how “Making Money in Magazines and Magazine Media” is done. Daren Mazzucca, Vice President/Publisher, Martha Stewart Living, Meredith, follows Bonnie’s opening discussion with a motivating presentation of his own, then John French, Co-Founder, French LLC, rounds out the first part of the morning’s engaging conversations about bringing in the revenue.

We start the late morning with a panel discussion following the same “green” vein: making money. Jim Elliott, Founder & President, James G. Elliott Co., moderates the prestigious panel of guests including: John French, Co-Founder, French LLC, Bonnie Kintzer, President & CEO, Trusted Media Brands, Daren Mazzucca, Vice President/Publisher, Martha Stewart Living, Meredith, and Kevin Novak, CEO, Founder and Chief Digital Strategist at 2040 Digital. The ideas will be flowing as well as the fountain of conversation. Don’t miss it.

After lunch, the illustrious Bo Sacks, President, Precision Media Group, will get us ready for another Print Proud Digital Smart moment, and we’ll round out the afternoon’s presentations with Mark Potts, Managing Editor, Alta The Journal of Alta California, and an informative discussion about the Mississippi Delta with one of its own sons, Scott Coopwood, Publisher, Delta Magazine, and Thomas Whitney, President, Democrat Printing & Lithographing.

As we end the conversations, letting the last discussion about the rich cultural heritage of the Delta calm our media excitement and fervor of the day, we take a long, slow breath, imagining BBQ, Blues & rolling flatlands, until we realize that we don’t need our imaginations in this case, since we’re about to board the buses for our own Magazines & Music Mississippi Delta Tour!

Then we’re off! Visiting the Delta Blues Museum in Clarksdale, touring the colorful and exciting city itself, having dinner at Ground Zero Blues Club and listening to some of the best Blues in town, with maybe a surprise drop-in from co-owners themselves, Morgan Freeman and former Mayor Bill Luckett (no promises there, but you never know), and then it’s back to Oxford as we wrap up another magazine and magazine media-rich ACT Experience. And after a little shuteye for Mr. Magazine™ and his team, they’re already planning ACT 9, gearing up for another smashingly successful foray into the minds of some of the magazine and magazine media world’s greatest leaders.

So, we urge you to register here today, so that you can be an integral part of all of the excitement. And then click here to view the agenda for yourself. You’ll be amazed and champing at the bit to get to Oxford, Miss. April 17-19 for two and a half days of magazine bliss!

See you at ACT 8!!

Advertisements

Your Brain On Print/Your Brain On Digital – Day Two Of The Magazine Innovation Center’s ACT 8 Experience Promises To Be Extraordinary!

ACT 8 Experience Day Two
Wednesday, April 18, 2018 beginning at 8:15 a.m.

The Magazine Innovation Center’s ACT 8 Experience’s theme this year is Print Proud Digital Smart, and we invite you to register today and discover how appropriate that theme is to both our ACT 8 Experience and in our media world today. Contemporary success in magazines and magazine media and in communications in general is dependent upon both the printed word and the online pixel. In the 21st century, there is no excuse for any member of any audience having to choose. And our guests on Day Two will exemplify that fact.

Daniel Dejan

Liz Vaccariello


From Liz Vaccariello, Editorial Director, Parents Network, Meredith, to Daniel Dejan, ETC Print Creative Manager, Sappi, North America, you will hear how the two technologies go together like simpatico in motion.

Joe Hyrkin

Joe Hyrkin, CEO of the digital publishing platform, issuu, a medium that enables anyone — from independent creators to global brands — to distribute, measure and monetize their digital content, will also share his expertise.

Mona Hidayet, Executive Director, Clients & Products, Advantage CS, invites you to “Be Scholarly, Think Like a Shoemaker” with her presentation; Deborah Corn, Principal, Chief Blogger, and Intergalactic Ambassador to The PrinterverseTM – Print Media Centr, will give a lively discussion; and Erik van Erp, Founder and Editor, Print Media News, The Netherlands, follows with an internaitonal perspective on media.

On a Print Proud Digital Smart discussion panel happening right before lunch, Joseph Ballarini, Founder and Editor-in-Chief, Tail Fly Fishing magazine; Tony Frost, Senior Vice President, TVGM LLC, TV Guide; Mark Potts, Managing Editor, Alta The Journal of Alta California; Jen Ripple, Founder and Editor in Chief, DUN magazine; and John Thames, Founder & Publisher, Covey Rise Magazine, will come together to showcase how each brand’s print component is enriched and enhanced by its digital counterpart. The panel will be moderated by Joe Berger, Publishers Marketing & Sales Consultant, Joseph Berger Associates. You don’t want to miss this dynamic discussion.

And later that day Tony Silber, magazine-media expert, founder of M10 Magazine and president of Long Hill Media, will lead a panel discussion on Magazines at Retail with industry leaders: Jerry Lynch, President, Magazine And Books, Retail Association; William Michalopoulos, Vice President, Retail, Sales & Marketing, PubWorX; Sebastian Raatz, Publisher/Co-founder, Centennial Media: Ray Shaw, Executive Vice President/Managing Director, MagNet; Dave Forsman, EVP of Sales, TNG. The discussion should be provocative and informative, so Day Two will certainly be memorable.

Then we’ll have a “View from Abroad” with panelists: Zenebe Likyeleh Beyene, Instructional Assistant Professor of Journalism Instruction and Director of International Programs, Meek School of Journalism & New Media; Natashia Gregoire, Reputation Manager, Editor, Access magazine, Fed Ex; Abdulsalam Haykal, Founder and Publisher, Harvard Business Review Arabic, United Arab Emirates; Monique de Ruiter, Former Editor Diversity magazine and VTWonen, The Netherlands; and Franska Stuy, Founder & Editor, Franska.NL, The Netherlands. This internationally flavored conversation will be followed by an informative presentation entitled “Millennials and Media Today: Research Findings” by Marisa Davis, Associate Director, Product Marketing – MNI Targeted Media.

Newell Turner

Then the University of Mississippi will present its Silver Em Award to the very deserving Newell Turner, Editorial Director, Hearst Design Group. So, it’s a day and an evening that you do not want to miss!

See you at the ACT 8 Experience! Space is very limited, so click here to register and ensure your place at those two and half days of magazine and magazine media bliss and click here to view the agenda.

Are You Ready? Magazine Innovation Center’s ACT 8 Experience Is Almost Here! Linda Thomas Brooks, James Hewes & Tom Quinlan, Kick Off Two And A Half Days Of Magazine Excitement!

ACT 8 Experience Opening Gala & Event Kickoff
Tuesday Evening, April 17, 2018 at 6:00 p.m.

What does MPA – The Association of Magazine Media, FIPP: The Network for Global Media, and LSC Communications have in common, other than the common thread of media, of course? Well, for one thing, each one of these great organizations will have their leaders present and accounted for at the opening evening of the ACT 8 Experience. An opportunity to get up close and personal with three people who each have their own expertise in the world of media, magazines and communications.

On a spring evening in April, the 17th to be exact, the Magazine Innovation Center at the Meek School of Journalism and New Media on the campus of the University of Mississippi will welcome Linda Thomas Brooks, President and CEO of MPA, James Hewes, President and CEO of FIPP, and Tom Quinlan, Chairman and CEO of LSC Communications to its campus.

We at the Magazine Innovation Center are honored and excited to extend an invitation for you to register today to be a part of this extremely compelling event. Nowhere else on earth will you find this magnitude of leadership, knowledge and vision under one roof as you will at the ACT 8 Experience. And this is only the opening gala! There are two more informative days of think-and-do and a fun filled trip to the Mississippi Delta in store for you if you join us.

Opening Night Keynote Speakers:

Linda Thomas Brooks was named president and chief executive officer of MPA—The Association of Magazine Media in January 2016. Before joining MPA, Thomas Brooks came from the other side of the media desk. She was Executive VP and Managing Director of GM Mediaworks in Detroit, President of Ingenuity Media at the Martin Agency in Richmond, Virginia, and Executive Director of Media & Marketing at Trilogy, a privately-held business technology company. She was also the co-founder and president of GearDigital, a data-driven integrated agency and a subsidiary of Wilson RMS. She is passionate about viewing the media landscape through the lens of the consumer and is an ardent believer in the power of strong media brands to change the world.

James Hewes has been a director of the FIPP Management Board since October 2015 and has been involved with FIPP since 2004 when he was working in the international publishing industry for BBC Worldwide. He was appointed FIPP CEO in 2017. FIPP: the network for global media, represents content-rich companies or individuals involved in the creation, publishing or sharing of quality content to audiences of interest. FIPP exists to help its members develop better strategies and build better businesses by identifying and communicating emerging trends, sharing knowledge, and improving skills, worldwide.

Tom Quinlan is Chairman and CEO of LSC Communications, a global leader in traditional and digital print, print-related services and office products that serves the needs of publishers,
merchandisers and retailers, with over 20,000 employees, annual revenues of over $3.5 billion with operations in Europe, Canada and Mexico. Formerly, he was the President and Chief Executive Officer of R.R. Donnelley & Sons Company, the largest provider of printing and communication business services in the world, with over 65,000 employees, annual revenues of over $10 billion, and more than 600 locations around the globe from March 2007 to September 2016.

So, if you’re interested in the world of magazines and magazine media, marketing and communications, or you’ve just always had the desire to head south; do it! Join us for ACT 8 and see what all the excitement is about! And if you’re already here among the magnolias, great food and awesome music, come join us for more of the same, plus some really great journalism too!

See you at the ACT 8 Experience! Space is very limited, so click here to register and ensure a place at those two and half days of magazine and magazine media bliss and click here to view the agenda.

ACT 8 Experience: Tentative Agenda And Speakers Announced. April 17 to 20

Welcome back, lovers of magazine and magazine media! I know you’ve all been lurking the blog to find out more information regarding our annual ACT Experience, the only Experience that we talk about nothing but magazines and magazine media. This year’s conference – ACT 8 Experience: Print Proud Digital Smart – is not for the faint-hearted. I can assure you we have an interesting lineup of professionals from all over the world. If you’re interested in marketing, journalism, digital or a combination of all, you need to attend this conference. It will be a wild ride of critiquing the current magazine industry and welcoming my magazine students who plan to change it for the better. Mark your calendars for April 17-20, because this will be the biggest and best ACT (Amplify, Clarify and Testify) to date.

As the preparations for the ACT 8 Experience continue, here is our tentative agenda for the two and half days of magazine media bliss:

Magazine Innovation Center’s ACT 8 Experience
at The Meek School of Journalism and New Media
The University of Mississippi

Print Proud Digital Smart
Tentative Agenda April 17 to 20, 2018

Tuesday April 17, 2018
6:00 p.m. Registration and Reception: The Ole Miss Inn Ballroom
7:00 p.m. Opening Dinner Gala: The Ole Miss Inn Ballroom
7:05 p.m. Welcoming Remarks: Jeffery Vitter, Chancellor, The University of Mississippi
7:45 p.m. Keynote Address: Magazines and Magazine Media: A Global View
Linda Thomas Brooks, President and CEO, MPA: The Association of Magazine Media
James Hewes, President and CEO, FIPP: The Network for Global Media, United Kingdom
Tom Quinlan, Chairman and CEO, LSC Communications, Inc.

9:30 p.m. Oxford on your Own.

Wednesday April 18, 2018
All events take place at the Overby Center for the Study of Southern Journalism and Politics
7:45 a.m. Continental Breakfast (or breakfast on your own at The Inn)
8:15 a.m. Welcoming Remarks: Samir Husni, Founder and Director, Magazine Innovation Center
Welcome to the World of Magazines and Magazine Media, Liz Vaccariello, Editorial Director, Parents Magazine Network, Meredith
Your Brain on Print, Daniel Dejan, ETC Print Creative Manager, Sappi North America
Your Brain on Digital, Joe Hyrkin, CEO, issuu
Be Scholarly, Think Like a Shoemaker: Mona Hidayet, Executive Director, Clients & Products, Advantage CS
10:30 a.m. Break
Deborah Corn, Principal, Chief Blogger, and Intergalactic Ambassador to
The PrinterverseTM – Print Media Centr
Erik van Erp, Founder and Editor, Print Media News, The Netherlands
11:45 a.m. Print Proud Digital Smart
Moderated by Joe Berger, Publishers Marketing Sales Consultant, Joseph Berger Associates
Panelists:
Joseph Ballarini, Founder and Editor-in-Chief, Tail Fly Fishing magazine
Tony Frost, Senior Vice President, TVGM LLC, TV Guide,
Mark Potts, Managing Editor, Alta The Journal of Alta California,
Jen Ripple, Founder and Editor in Chief, DUN magazine,
John Thames, Founder & Publisher, Covey Rise Magazine
12:45 p.m. Lunch
1:30 p.m. Magazines at Retail: The View from Publisher, Distributor, Retailer & More Moderated by Tony Silber, Magazine-Media Expert, founder of M10 Magazine, President of Long Hill Media
Panelists:
Jerry Lynch, President, Magazine And Books, Retail Association
William Michalopoulos, Vice President, Retail, Sales & Marketing, PubWorX
Sebastian Raatz, Publisher/Co-founder, Centennial Media
Ray Shaw, Executive Vice President/Managing Director, MagNet
Dave Forsman, EVP of Sales, TNG
3:00 p.m. Break
3:15 p.m. The View from Abroad
Panelists:
Zenebe Likyeleh Beyene, Instructional Assistant Professor of Journalism Instruction and Director of International Programs, Meek School of Journalism & New Media
Natashia Gregoire, Reputation Manager, Editor, Access magazine, Fed Ex
Abdulsalam Haykal, Founder and Publisher, Harvard Business Review Arabic, United Arab Emirates,
Monique de Ruiter, Former Editor Diversity magazine and VTWonen, The Netherlands, Franska Stuy, Founder & Editor, Franska.NL, The Netherlands,
5:00 p.m. Break
6:00 p.m. Awards program The Meek School of Journalism and New Media and The Magazine Innovation Center’s Awards and Presentations:
The Silver Em Award presented to Newell Turner, Editorial Director, Hearst Magazines Design Group
7:15 p.m. Dinner on the Grounds
9:00 p.m. Oxford on your Own

Thursday April 19, 2018
All events take place at the Overby Center for the Study of Southern Journalism and Politics
7:45 a.m. Continental Breakfast (or breakfast on your own at The Inn)
8:15 a.m. Welcoming Remarks
Making Money in Magazines and Magazine Media, Bonnie Kintzer, President & CEO, Trusted Media Brands
Making Money in Magazines and Magazine Media, Daren Mazzucca, Vice President/Publisher, Martha Stewart Living, Meredith
John French, Co-Founder, French LLC
10:30 a.m. Break
10:45 a.m. Making Money in Magazines and Magazine Media: A Panel Discussion
Moderated by Jim Elliott, Founder and President, James G. Elliott Co.
Panelists:
John French, Co-Founder, French LLC
Bonnie Kintzer, President & CEO, Trusted Media Brands
Daren Mazzucca, Vice President/Publisher, Martha Stewart Living
Kevin Novak, CEO, Founder and Chief Digital Strategist, 2040 Digital
12:15 p.m. Lunch
1:00 p.m. Bo Sacks, President, Precision Media Group
1:45 p.m. Print Proud Digital Smart, Mark Potts, Managing Editor, Alta The Journal of Alta California
2:15 p.m. The Mississippi Delta: An Introduction
Panelists:
Scott Coopwood, Publisher, Delta Magazine
Thomas Whitney, President, Democrat Printing & Lithographing
2:45 p.m. Break
3:00 p.m. Board the buses for our annual Mississippi Music and Magazines Delta Tour
5:00 p.m. Delta Blues Museum and tour of Clarksdale
6:30 p.m. Dinner at Ground Zero Blues Club, Clarksdale, MS.
9:30 p.m. Back to the hotel and end of the ACT 8 Experience

To register for the ACT 8 Experience click here.

Two and a Half Days of Magazine and Magazine Media Bliss. An Invite to Attend the Magazine Innovation Center’s ACT 8 Experience April 17 to 20 in Oxford, Mississippi.

ACT 8 Experience is dedicated to the memory of Jennifer Reeder, VP of Sales at Democrat Printing and Lithography and a board member of the Magazine Innovation Center whose untimely death shocked all of us. May she rest in peace.

Welcome back, lovers of magazine and magazine media! I know you’ve all been lurking the blog to find out more information regarding our annual ACT Experience, the only Experience that we talk about nothing but magazines and magazine media. This year’s conference – ACT 8 Experience: Print Proud Digital Smart – is not for the faint-hearted. I can assure you we have an interesting lineup of professionals from all over the world. If you’re interested in marketing, journalism, digital or a combination of all, you need to attend this conference. It will be a wild ride of critiquing the current magazine industry and welcoming my magazine students who plan to change it for the better. Mark your calendars for April 17-20, because this will be the biggest and best ACT (Amplify, Clarify and Testify) to date.

For less than $400 you can attend and be part of this annual experience. ACT 8 Experience will be a chance for you to inspire industry leaders and future industry leaders to propel the world of magazines into a profitable future. I guarantee you will walk away with better connections and feel inspired about the magazine world outside your bubble.

This year we are welcoming several new faces including Linda Thomas Brooks, President & CEO of MPA, James Hewes, President and CEO of FIPP, the global media network based in the Untied KIngdom, Erik van Erp, Founder and Editor of Print Media News in The Netherlands, Bonnie Kintzer, President & CEO – Trusted Media Brands, and Newell Turner, Editorial Director of the Hearst Design Group.

You’ll have direct access to more than 10 editors and editorial directors, 9 presidents and CEO’s and a slew of marketers, designers and sales consultants. See the list of confirmed speakers so far at the end of this blog. A total of 33 magazine and magazine media makers sharing their knowledge and wisdom in the world of magazine and magazine media making.

Consider this a small vacation. Sit back and listen to prolific speakers tell their stories – their trials and tribulations we all rallied against to become the best writers, designers marketers and business people we could be.

Immerse yourself in the foothills of Mississippi by exploring the small but mighty town of Oxford. Take a step into southern past by strolling the streets in Clarksdale, Mississippi where the Delta Blues Museum and Morgan Freeman’s famous Ground Zero restaurant sit tucked into a humble downtown. Allow your creative juices to flow as you network with industry leaders.

I personally guarantee you will leave Oxford not only with a leg up on the industry but with a belly full of Mississippi fried catfish and an ear full of soothing, Delta blues. It’s a refreshing experience to slow down to the Mississippi pace of life. Enjoy a memorable ACT experience of learning, doing, seeing and living the Mississippi way.

Here is the link to register: http://maginnovation.org/act/register/. We only permit 100 attendees, so hop on now to reserve your spot. Join us this April for an (ACT) experience to remember!

Confirmed ACT 8 Experience Speakers (in Alpha Order) as of Feb. 1, 2018

Joseph Ballarini: Founder and Editor-in-Chief – Tail Fly Fishing magazine

Joe Berger: Publishers Marketing & Sales Consultant, Joseph Berger Associates
 
Linda Thomas Brooks: President & CEO – MPA: The Association of
Magazine Media
 
Deborah Corn: Principal, Chief Blogger, and Intergalactic Ambassador to The Printerverse™ – Print Media Centr
 
Marisa Davis: Associate Director, Product Marketing – MNI Targeted Media
 
Daniel Dejan: North American ETC (Education, Consulting and Training),
Print Creative Manager – Sappi Fine Paper
 
Jim Elliott: President – The James G. Elliott Company. 

Erik van Erp: Founder and Editor, Print Media News, The Netherlands
 
John French: Co-Founder – French LLC

Tony Frost: Senior Vice President, TVGM LLC, TV Guide

Natashia Gregoire: Reputation Manager, Editor, Access magazine – Fed Ex

Abdulsalam Haykal: Founder and Publisher, Harvard Business Review Arabic, United Arab Emirates

James Hewes: President & CEO – FIPP: The Network For Global Media
 
Mona Hidayet: Executive Director, Clients & Products – Advantage CS

Samir “Mr. Magazine™” Husni: Founder and Director, Magazine Innovation Center
 
Joe Hyrkin: CEO – issuu

Todd Krizelman: CEO – MEDIAradar
 
Bonnie Kintzer: President & CEO – Trusted Media Brands
 
Jerry Lynch: President – Magazine And Books, Retail Association
 
Daren Mazzucca: Vice President/Publisher – Martha Stewart Living

Mark Potts: Managing Editor – Alta The Journal of Alta California

Tom Quinlan: Chairman and CEO, LSC Communications

Sebastian Raatz: Publisher/Co-founder – Centennial Media

Jen Ripple: Founder and Editor in Chief – DUN magazine

Linda Ruth: President, PSCS Consulting

Monique de Ruiter: Former Editor Diversity magazine and VTWonen – The Netherlands

Bo Sacks: President, Precision Media Group

Ray Shaw: Executive Vice President/Managing Director – MagNet

Tony Silber: Magazine-Media Expert, founder of M10 Magazine, President of Long Hill Media

Franska Stuy: Founder & Editor – Franska.NL, The Netherlands

John Thames: Founder & Publisher – Covey Rise Magazine
 
Newell Turner: Editorial Director – Hearst Design Group
 
Liz Vaccariello: Editor in Chief, Parents Magazine, and Content Director, Meredith Parents Network
 
Jeffrey Vitter: Chancellor – University of Mississippi
 
Thomas Whitney: President, Democrat Printing & Lithographing

Stay tuned as more speakers are added to the roster…

Don’t wait, register today. Registration is limited to the first 100 people. See you in April.

Linda Thomas Brooks, President And CEO, MPA: The Magazine Media Association And James Hewes, President And CEO, FIPP: The Global Media Network To Keynote The Magazine Innovation Center’s ACT 8 Experience Opening Night April 17.

Magazines and Magazine Media: A Global View

As I’ve said in the past, the idea that digital media was born into this world to destroy print is preposterous. Yes, you heard me, preposterous. The conspiracy theory just doesn’t wash here. The two platforms are mutually conducive to complementary experiences for the one group of people who matter in this quandary: the audience. And to be truthful, the initial introduction of print and digital was rocky, to say the least. It was daunting for digital and frightening for print, since most of the human race was spouting digital’s prowess over legacy media, which was a hard thing for the pixels to undertake singlehandedly and a totally unnerving thought for the print component. And finally, the magazine media industry has started to figure out a way (or ways) to reintroduce the two properly and they’re working on it diligently.

So, what does all of the above mean for magazines and magazine media? Where is the industry heading in 2018 and beyond? Both good questions, right? Well, here’s another one: what is the state of magazine media right now in this digital age? To answer those questions (and many others) you’d have to ask people in the know; the ones who have a global perspective on this industry we call magazine media.

In order to delve beneath the surface of what appears to be and discover what really is, Mr. Magazine™ asked two people who run a couple of the largest magazine media associations in the world: Linda Thomas Brooks, president and CEO of the MPA – The Association of Magazine Media and James Hewes, president and CEO of FIPP – The Network for Global Media, to take the mic and the stage on April 17, 2018 and give us the lowdown from their perspectives. What resulted is the opening evening of the Magazine Innovation Center’s ACT (Amplify, Clarify, & Testify) 8 Experience, where Print Proud Digital Smart becomes more than just a 21st century mantra.

Since 1919, MPA – The Association of Magazine Media has been the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. MPA represents 200 domestic, associate and international members and is headquartered in New York City, with a government affairs office in Washington, D.C.

And FIPP – The Network for Global Media represents more than 500 content-rich companies or individuals involved in the creation, publishing or sharing of quality content to audiences of interest. FIPP exists to help its members develop better strategies and build better businesses by identifying and communicating emerging trends, sharing knowledge, and improving skills, worldwide.

And the two visionaries that head up these highly esteemed and important media advocates are powerhouses of knowledge and experience when it comes to magazine media’s print and digital futures. Mr. Magazine™ spoke with Linda Thomas Brooks in an interview not long after she was appointed president and CEO of the MPA and she was adamant about the conjoining of print and digital, and about her views on both:

Linda Thomas Brooks to Samir “Mr. Magazine™” Husni: “I didn’t come here because I’m anti-digital. Digital does some things really, really well. But digital media doesn’t do everything really well. And as advertisers, and again what we’ve seen in conversations last month, consumers have realized that too, and there has to be a mix. So, I’m not here because I’m anti-digital; I’m not here because I’m a Luddite. Many of our magazine brands have fantastic digital properties. But those properties, and that’s why I mentioned the research that we’re looking at right now, resonate more in the marketplace because they’re tied to a magazine brand. That brand, whatever format that it’s on, print, digital, mobile, social; whatever, that brand name is a sure cut to quality to consumers. They know that they can trust it wherever it appears. And so what I want to do is validate the business model that perpetuates those brands, because the quality in those brands is really what this whole thing is about.”

And in a recent interview with James Hewes that I did, James confirmed his own stance on the exciting time we live and work in when it comes to the many facets of print and digital:

James Hewes to Samir “Mr. Magazine™” Husni: “I fervently believe that this is the most exciting time in history to be working in this industry. From the outside looking in, people may think it’s crazy, why would someone go and work in the publishing industry generally, and I’m not just talking about print, but publishing in media generally. And I say to them, are you crazy? This is an absolutely fantastic time to be working in it, because publishing companies are now exposed to such a broad range, a huge variety, of business areas that in the old days you would never, ever have gotten exposure to, whether that’s e-commerce or social media or social influences, whatever you want to think of, as a new business area that they’ve gone into. And at the same time, we get to play with magazines, which are really fun and really a fantastic industry in their own right. So, all I would say is this is an incredibly great industry and I’m still really excited to be a part of it.

And their credentials to validate these points are impeccable:

Linda Thomas Brooks has an impressive background in media, having served as executive vice president and managing director of GM MediaWorks, where she built the GM Media Lab, and in leadership roles with innovative companies such as GearDigital and The Martin Agency. She has spent her career at the intersection of media, consumer behavior and technology. She has developed media and marketing strategies for many well-known brands and companies, including General Motors, GEICO, The American Cancer Society, Johnson & Johnson, Kaiser Permanente and Experian. Her experience serving both businesses and consumers covers a wide-range of media disciplines and capabilities, including digital and emerging media; data and analytics; media strategy, buying and planning.

Brooks has also received numerous industry honors, including Advertising Age Women to Watch Award, Advertising Women of New York Impact Award for mentoring and 100 Leading Women in North American Automotive Industry. She was also initiated into the American Advertising Federation Hall of Achievement for early career achievement.

James Hewes has been a director of the FIPP Management Board since October 2015 and has been involved with FIPP since 2004 when he was working in the international publishing industry for BBC Worldwide. More recently he has been interim CEO for The Art Newspaper and lead consultant with his own business focused on project management for the media industry.

Beginning his career at Barclays Bank as a business consultant, Hewes worked across BBC Worldwide and BBC Magazines from 2001 to 2012 building a track record of success in marketing, digital and print publishing, events and international business development. He was the launch publisher of olive magazine, and grew BBC Magazines’ licensing portfolio from eight to 55 editions including 20 editions of Top Gear Magazine. He was also a key member of the team that sold BBC Magazines to private equity in November 2011 for £120m. He subsequently became publishing director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine, responsible for the brands across print and mobile applications as well as a director of the BBC Haymarket Exhibitions joint venture.

As publishing director of Dubai-based Gulf News Publishing until 2016, he had responsibility for more than 30 product areas, including digital across mobile, websites and apps, live events, magazines, books, newspaper supplements, content marketing and contract publishing. He launched new brands across digital, live events and print including http://www.gntech.ae and Citizen K Arabia and the launch of the group’s first consumer title in Arabic – wheels Arabic.

So, if you want to if you want to succeed in today’s world in the magazine business, you have to be Print Proud & Digital Smart. It’s not a choice, it’s an absolute. And if you want to hear and learn more about this highly evocative concept, make plans today to join us in Oxford, Miss. for the ACT 8 Experience, April 17-20, 2018. You won’t be disappointed.

To register for the ACT 8 Experience click here. Space is limited and only the first 100 registrants will be able to attend.

ACT 8 Experience: Print Proud Digital Smart. Save The Date April 17 to 20.

Like most preconceptions, the idea that digital media was born into this world to destroy print is preposterous. The blame game has gone on long enough. The problem is digital and print media have not been properly introduced to each other. And whose fault is that? Certainly not the words and pixels that make up each platform. No, the fault belongs to the people who love both mediums, but who are determined to keep wedging the divide even deeper into their differences. Namely, us, folks.

This next April 17-20, 2018, the Magazine Innovation Center at the Meek School of Journalism and New Media on the campus of the University of Mississippi will hold its annual ACT Experience. ACT stands for Amplify, Clarify and Testify on and about the future of print in a digital age. This time around we’re up to number eight, and it’s going to be an eye-opener. The theme of the ACT 8 Experience is: Print Proud, Digital Smart. And that’s exactly the phrase we all have to start living by if we want our magazines to be successful in the 21st century.

In an interview I did a few months ago with Michael Clinton, President, Marketing and Publishing Director for Hearst Magazines, I took deep notice of a comment that he made during our conversation. When I asked him where he thought Hearst’s future was heading, part of his answer was, “Obviously, we believe in our core product – which is print. Why do we believe so strongly? It’s because the consumer believes so strongly in it. Then, of course, like everyone else, have a very significant build-out on all digital and social platforms. All that has to run parallel to our print issues. We want our brands living everywhere. I think that’s a multiplatform approach, with the core always being very important.”

So, basically “Print Proud, Digital Smart.” In fact, I give Michael credit for coining ACT 8’s theme. And he’s absolutely right. If you want to succeed in today’s world in the magazine business, you have to be Print Proud & Digital Smart. It’s not a choice, it’s an absolute. And if you want to hear and learn more about this highly evocative concept, make plans today to join us in Oxford, Miss. for the ACT 8 Experience, April 17-20, 2018. You won’t be disappointed.

More information about the ACT 8 Experience will be added here in the upcoming days and weeks. Stay tuned!

Magazines 2020: Launch, Distribute, And Make Money Again… 41 Experts Show You How At The Magazine Innovation Center’s ACT 7 Experience…

ACT_LogoThe reimagining of magazines and magazine making will be alive & well at the ACT 7 Experience, April 25-27, 2017 at the Magazine Innovation Center in Oxford, Miss. From publishing, editing, printing, advertising, marketing, distribution and designing, leaders and experts from each field of the magazine and magazine media business will cover every facet of the world of magazines. There will be no page left unturned and no topic untouched as we get into the minds of some of the world’s greatest magazine makers and distributors.

So, join us for a spring magazine revival as we look toward Magazines 2020 and learn what it takes to make magazines make money again; make magazines rise again; and most importantly, what it takes to MAKE MAGAZINES GREAT AGAIN!

Magazines Matter Print Matters is our theme this year and below is the tentative agenda with all the confirmed speakers for the ACT 7 Experience… So do not delay and come join us for three days of Magazines, Music, and Mississippi!

Remember space is limited to the first 100 registrants, so ACT NOW by clicking here to register…

cropped-blogbanner.png
Magazines Matter, Print Matters: ACT 7 Experience Agenda

Tuesday, April 25, 2017

ACT 7 Experience Opening Gala:
The Inn at Ole Miss
120 Alumni Dr.
University, Miss. (on campus)

6:00 p.m.: Registration and Reception

7:00 p.m.: Welcoming remarks – Samir “Mr. Magazine™” Husni

8:00 p.m.: Opening remarks – Susan Russ, Senior Vice President, Communications
MPA: The Association of Magazine Media

8:20 p.m.:Opening Keynote Address – Phyllis Hoffman DePiano, CEO, Hoffman Media –
Brian Hart Hoffman, Chief Creative Officer, and Eric Hoffman, Chief Operating Officer

9:00 p.m.: “Oxford on Your Own,” with shuttles from the Inn at Ole Miss to the Oxford Square and back

Wednesday, April 26th, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Setting the Stage for the ACT 7 Experience” – Samir “Mr. Magazine™” Husni

8:30 a.m.: Opening Keynote Address – Daniel Dejan, North American ETC, (Education, Consulting and Training), Print & Creative Manager for Sappi Fine Paper
“The Neuroscience of Touch: Haptic Brain/Haptic Brand”

9:00 a.m.: Reed Phillips – CEO & Managing Partner, DeSilva+Phillips
“How to Add Value to Your Brand Before You Sell It”

9:30 a.m.: John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
“Life Lessons in Adding Value”

10:00 a.m.: “Making Magazines Make Money Again”
Jim Elliott – President, James G. Elliott Company, leads a panel discussion on the topic with:
John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
Daniel Fuchs – VP, Publisher and Chief Revenue Officer, HGTV Magazine
Steven Mayer – Publisher, Plate Magazine

11:00 a.m.: Break

11:15 a.m.: Todd Krizelman – CEO, MEDIARadar

11:45 a.m.: Jerry Lynch – President, Magazine and Books, Retail Assoc. (MBR)

Trip to the Mississippi Delta – Hosted by Scott Coopwood, Publisher, Delta Magazine

12:30 p.m.: Boxed Lunch on the Bus & Trip to the Mississippi Delta

2:30 p.m.: B.B. King Museum, Indianola, Miss.

3:30 p.m.: Dockery Farms Historic District, Cleveland, Miss.

4:00 p.m.: Delta Blues Museum, Clarksdale, Miss.

5:00 p.m.: Downtown Clarksdale (Free to walk around and experience the Delta, Clarksdale-style)

6:00 p.m.: Ground Zero Blues Club, Clarksdale, Miss.

6:45 p.m.: Dinner at Ground Zero

9:30 p.m.: Depart Clarksdale heading back to Oxford

Thursday, April 27, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Continuing the ACT 7 Experience” – Samir “Mr. Magazine™ Husni

8:30 a.m.: Opening Keynote Address – Doug Kouma – Editorial Content Director, Meredith Core Media

9:00 a.m.:Distribution 2020 – Panel Consisting of:
Jay Annis – VP/Business Manager, Hello & Hola Media Inc.
Steve Crowe – VP/Consumer Marketing, Meredith
Eric Hoffman – COO, Hoffman Media
William Michalopoulos – Vice President, Retail Sales & Marketing, PubWorX
Curtis Packer – Director of Promotions, OTG
David Parry – President & CEO, TNG
Sebastian Raatz – Executive VP, Bauer Publishing, U.S.A.

10:30 a.m.: Break

10:45 a.m.: “Tales of a Magazine Launch” –Tony Silber, VP, Folio, leads a panel discussion on the topic with industry leaders from printing, publishing, production, and distribution:
Ron Adams — Publisher, Via Corsa magazine
Laura Bento – Founder and Editor, Good Grit magazine
Amanda Brozana – Communications & Development Director, National Grange
Brian Hart Hoffman – Editor in Chief, Bake From Scratch magazine
Michael Kusek – Publisher, Take magazine
Nsayi Keziah Makoundou – Founder & Creative Director, Afropolitain Magazine
Steve Martin – Founder & Publisher, Art+Design Magazine
Gemma Peckham – Founder and Editor, ROVA magazine
Lukas Volger – Co-founder/Editorial Director, Jarry magazine

12:00 noon: Boxed Lunches

12:45 p.m.: “Launching a New Magazine? Here’s How You Do It”
Joe Berger – Publishers Marketing & Sales Consultant, Joseph Berger Assoc.
Nicole Bowman – Founder & Principal, Bowman Circulation Marketing
Ingrid Jakabcsin – Senior VP, Procurement & Distribution, TNG
Steven Knapp – Emmy Award winning Producer/Director, entertainment & advertising
Marshall McKinney – Design Director, Garden & Gun
Jennifer Reeder – VP, Sales, Democrat Printing
Steve Viksjo – Co-founder/Creative Director, Jarry magazine

2:15 p.m.: Franska Stuy – Founder and Editor, Franska.nl, The Netherlands
“Life in Digital”

2:45 p.m.: Break

3:00 p.m.: Bo Sacks – President/Publisher, Precision Media Group
“The Truth About Digital Advertising Lies…”

3:30 p.m.: John Harrington – Partner, Harrington Associates, Former Editor/Publisher, The New Single Copy
“Why I’ve Learned: A Personal Perspective.”

3:50 p.m.: “Life in Custom Publishing”
Christian Anderson – Associate Publisher, iostudio
Bobby Stark – President, Parthenon Publishing

4:30 p.m.: Alison Baverstock – President & Founder, Alison Baverstock and Associates, The United Kingdom
“How to Build a Community through Shared Reading of a Printed Book”

6:00 p.m.: Closing dinner and Closing Keynote address – Sylvia Banderas, Publisher/VP, Integrated Sales, Hola!

ACT 7 Experience Official Scribe – Linda Ruth, Audience Development and Digital Marketing Strategies for Publishers

screen-shot-2017-02-13-at-9-24-39-am

Magazines 2020: Launch, Distribute, And Make Money Again… 41 Experts Show You How At The Magazine Innovation Center’s ACT 7 Experience…

ACT_LogoThe reimagining of magazines and magazine making will be alive & well at the ACT 7 Experience, April 25-27, 2017 at the Magazine Innovation Center in Oxford, Miss. From publishing, editing, printing, advertising, marketing, distribution and designing, leaders and experts from each field of the magazine and magazine media business will cover every facet of the world of magazines. There will be no page left unturned and no topic untouched as we get into the minds of some of the world’s greatest magazine makers and distributors.

So, join us for a spring magazine revival as we look toward Magazines 2020 and learn what it takes to make magazines make money again; make magazines rise again; and most importantly, what it takes to MAKE MAGAZINES GREAT AGAIN!

Magazines Matter Print Matters is our theme this year and below is the tentative agenda with all the confirmed speakers for the ACT 7 Experience… So do not delay and come join us for three days of Magazines, Music, and Mississippi!

Remember space is limited to the first 100 registrants, so ACT NOW by clicking here to register…

cropped-blogbanner.png
Magazines Matter, Print Matters: ACT 7 Experience Agenda

Tuesday, April 25, 2017

ACT 7 Experience Opening Gala:
The Inn at Ole Miss
120 Alumni Dr.
University, Miss. (on campus)

6:00 p.m.: Registration and Reception

7:00 p.m.: Welcoming remarks – Samir “Mr. Magazine™” Husni

8:00 p.m.: Opening Keynote Address – Phyllis Hoffman DePiano, CEO, Hoffman Media –
Brian Hart Hoffman, Chief Creative Officer, and Eric Hoffman, Chief Operating Officer

9:00 p.m.: “Oxford on Your Own,” with shuttles from the Inn at Ole Miss to the Oxford Square and back

Wednesday, April 26th, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Setting the Stage for the ACT 7 Experience” – Samir “Mr. Magazine™” Husni

8:30 a.m.: Opening Keynote Address – Daniel Dejan, North American ETC, (Education, Consulting and Training), Print & Creative Manager for Sappi Fine Paper
“The Neuroscience of Touch: Haptic Brain/Haptic Brand”

9:00 a.m.: Reed Phillips – CEO & Managing Partner, DeSilva+Phillips
“How to Add Value to Your Brand Before You Sell It”

9:30 a.m.: John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
“Life Lessons in Adding Value”

10:00 a.m.: “Making Magazines Make Money Again”
Jim Elliott – President, James G. Elliott Company, leads a panel discussion on the topic with:
John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
Daniel Fuchs – VP, Publisher and Chief Revenue Officer, HGTV Magazine
Steven Mayer – Publisher, Plate Magazine

11:00 a.m.: Break

11:15 a.m.: Todd Krizelman – CEO, MEDIARadar

11:45 a.m.: Jerry Lynch – President, Magazine and Books, Retail Assoc. (MBR)

Trip to the Mississippi Delta – Hosted by Scott Coopwood, Publisher, Delta Magazine

12:30 p.m.: Boxed Lunch on the Bus & Trip to the Mississippi Delta

2:30 p.m.: B.B. King Museum, Indianola, Miss.

3:30 p.m.: Dockery Farms Historic District, Cleveland, Miss.

4:00 p.m.: Delta Blues Museum, Clarksdale, Miss.

5:00 p.m.: Downtown Clarksdale (Free to walk around and experience the Delta, Clarksdale-style)

6:00 p.m.: Ground Zero Blues Club, Clarksdale, Miss.

6:45 p.m.: Dinner at Ground Zero

9:30 p.m.: Depart Clarksdale heading back to Oxford

Thursday, April 27, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Continuing the ACT 7 Experience” – Samir “Mr. Magazine™ Husni

8:30 a.m.: Opening Keynote Address – Doug Kouma – Editorial Content Director, Meredith Core Media

9:00 a.m.:Distribution 2020 – Panel Consisting of:
Jay Annis – VP/Business Manager, Hello & Hola Media Inc.
Steve Crowe – VP/Consumer Marketing, Meredith
Eric Hoffman – COO, Hoffman Media
Curtis Packer – Director of Promotions, OTG
David Parry – President & CEO, TNG
Sebastian Raatz – Executive VP, Bauer Publishing, U.S.A.
Tony Romano – CEO, Co-founder, Topix Media Lab

10:30 a.m.: Break

10:45 a.m.: “Tales of a Magazine Launch” –Tony Silber, VP, Folio, leads a panel discussion on the topic with industry leaders from printing, publishing, production, and distribution:
Ron Adams — Publisher, Via Corsa magazine
Laura Bento – Founder and Editor, Good Grit magazine
Brian Hart Hoffman – Editor in Chief, Bake From Scratch magazine
Michael Kusek – Publisher, Take magazine
Gemma Peckham – Founder and Editor, ROVA magazine
Lukas Volger – Co-founder/Editorial Director, Jarry magazine

12:00 noon: Boxed Lunches

12:45 p.m.: “Launching a New Magazine? Here’s How You Do It”
Joe Berger – Publishers Marketing & Sales Consultant, Joseph Berger Assoc.
Nicole Bowman – Founder & Principal, Bowman Circulation Marketing
Ingrid Jakabcsin – Senior VP, Procurement & Distribution, TNG
Steven Knapp – Emmy Award winning Producer/Director, entertainment & advertising
Marshall McKinney – Design Director, Garden & Gun
Jennifer Reeder – VP, Sales, Democrat Printing
Steve Viksjo – Co-founder/Creative Director, Jarry magazine

2:15 p.m.: Franska Stuy – Founder and Editor, Franska.nl, The Netherlands
“Life in Digital”

2:45 p.m.: Break

3:00 p.m.: Bo Sacks – President/Publisher, Precision Media Group
“The Truth About Digital Advertising Lies…”

3:30 p.m.: John Harrington – Partner, Harrington Associates, Former Editor/Publisher, The New Single Copy
“Why I’ve Learned: A Personal Perspective.”

3:50 p.m.: “Life in Custom Publishing”
Christian Anderson – Associate Publisher, iostudio
Bobby Stark – President, Parthenon Publishing

4:30 p.m.: Alison Baverstock – President & Founder, Alison Baverstock and Associates, The United Kingdom
“How to Build a Community through Shared Reading of a Printed Book”

6:00 p.m.: Closing dinner and Closing Keynote address – Sylvia Banderas, Publisher/VP, Integrated Sales, Hola!

screen-shot-2017-02-13-at-9-24-39-am

Attend The ACT 7 Experience & Come Away With Enough Magazine Know-How To Launch Your Own!

cropped-blogbanner.png

“Magazines Matter, Print Matters”

The ACT 7 Experience

April 25-27, 2017, Oxford, Miss. on the campus of Ole Miss

So, you want to launch a magazine, but you have no idea how to begin. Well, for under $400 you can learn everything you need to know about starting a magazine in just three short days, from people who know what they’re talking about and have a proven track record to back that statement up; the experts themselves, over 35 editors, publishers, marketers, advertising directors, distributors and printers, who all know just what it takes to launch and sustain a successful magazine. And the kicker? They’re all under one roof. It doesn’t get any better than that.

From April 25-27, 2017 the Magazine Innovation Center at the Meek School of Journalism and New media, on the campus of the University of Mississippi in Oxford, Miss., will have some of the best minds in the magazine business at our disposal. In three days you can know exactly how to get your ink on paper creation from your brain, and out onto newsstands.

The mysteries of magazine-making are unraveled at the ACT 7 Experience as you interact with a group of experts that aren’t likely to be found under one roof again anytime soon. The creative talent will get up close and personal about you and your magazine, sharing their knowledge and know-how, and answering any questions that you might have about launching your magazine. And if you’re not in attendance, the learning opportunity that you’ll miss is unthinkable.

For three days their minds and ideas are ours to learn from and absorb everything we need to know to make magazines great again. The reason, because “Magazines Matter, Print Matters” in this extremely digital world that we live in today. You don’t want to miss an event that is sure to make a difference in the way you create your magazine, or sustain the one that’s already out in the world.

Only 100 seats are available, so register today and be assured that you’re among the first ones seated. The sooner you register, the better the chances are that you will be able to attend this once-in-a-lifetime event.

Click here to register.

The complete list of speakers and the agenda is coming soon.