Two and a Half Days of Magazine and Magazine Media Bliss. An Invite to Attend the Magazine Innovation Center’s ACT 8 Experience April 17 to 19 in Oxford, Mississippi.

ACT 8 Experience is dedicated to the memory of Jennifer Reeder, VP of Sales at Democrat Printing and Lithography and a board member of the Magazine Innovation Center whose untimely death shocked all of us. May she rest in peace.

Welcome back, lovers of magazine and magazine media! I know you’ve all been lurking the blog to find out more information regarding our annual ACT Experience, the only Experience that we talk about nothing but magazines and magazine media. This year’s conference – ACT 8 Experience: Print Proud Digital Smart – is not for the faint-hearted. I can assure you we have an interesting lineup of professionals from all over the world. If you’re interested in marketing, journalism, digital or a combination of all, you need to attend this conference. It will be a wild ride of critiquing the current magazine industry and welcoming my magazine students who plan to change it for the better. Mark your calendars for April 17-19, because this will be the biggest and best ACT (Amplify, Clarify and Testify) to date.

For less than $400 you can attend and be part of this annual experience. ACT 8 Experience will be a chance for you to inspire industry leaders and future industry leaders to propel the world of magazines into a profitable future. I guarantee you will walk away with better connections and feel inspired about the magazine world outside your bubble.

This year we are welcoming several new faces including Linda Thomas Brooks, President & CEO of MPA, James Hewes, President and CEO of FIPP, the global media network based in the Untied KIngdom, Erik van Erp, Founder and Editor of Print Media News in The Netherlands, Bonnie Kintzer, President & CEO – Trusted Media Brands, and Newell Turner, Editorial Director of the Hearst Design Group.

You’ll have direct access to more than 10 editors and editorial directors, 9 presidents and CEO’s and a slew of marketers, designers and sales consultants. See the list of confirmed speakers so far at the end of this blog. A total of 33 magazine and magazine media makers sharing their knowledge and wisdom in the world of magazine and magazine media making.

Consider this a small vacation. Sit back and listen to prolific speakers tell their stories – their trials and tribulations we all rallied against to become the best writers, designers marketers and business people we could be.

Immerse yourself in the foothills of Mississippi by exploring the small but mighty town of Oxford. Take a step into southern past by strolling the streets in Clarksdale, Mississippi where the Delta Blues Museum and Morgan Freeman’s famous Ground Zero restaurant sit tucked into a humble downtown. Allow your creative juices to flow as you network with industry leaders.

I personally guarantee you will leave Oxford not only with a leg up on the industry but with a belly full of Mississippi fried catfish and an ear full of soothing, Delta blues. It’s a refreshing experience to slow down to the Mississippi pace of life. Enjoy a memorable ACT experience of learning, doing, seeing and living the Mississippi way.

Here is the link to register: http://maginnovation.org/act/register/. We only permit 100 attendees, so hop on now to reserve your spot. Join us this April for an (ACT) experience to remember!

Confirmed ACT 8 Experience Speakers (in Alpha Order) as of Feb. 1, 2018

Joseph Ballarini: Founder and Editor-in-Chief – Tail Fly Fishing magazine

Joe Berger: Publishers Marketing & Sales Consultant, Joseph Berger Associates
 
Linda Thomas Brooks: President & CEO – MPA: The Association of
Magazine Media
 
Deborah Corn: Principal, Chief Blogger, and Intergalactic Ambassador to The Printerverse™ – Print Media Centr
 
Marisa Davis: Associate Director, Product Marketing – MNI Targeted Media
 
Daniel Dejan: North American ETC (Education, Consulting and Training),
Print Creative Manager – Sappi Fine Paper
 
Jim Elliott: President – The James G. Elliott Company. 

Erik van Erp: Founder and Editor, Print Media News, The Netherlands
 
John French: Co-Founder – French LLC

Tony Frost: Senior Vice President, TVGM LLC, TV Guide

Natashia Gregoire: Reputation Manager, Editor, Access magazine – Fed Ex

Abdulsalam Haykal: Founder and Publisher, Harvard Business Review Arabic, United Arab Emirates

James Hewes: President & CEO – FIPP: The Network For Global Media
 
Mona Hidayet: Executive Director, Clients & Products – Advantage CS

Samir “Mr. Magazine™” Husni: Founder and Director, Magazine Innovation Center
 
Joe Hyrkin: CEO – issuu

Todd Krizelman: CEO – MEDIAradar
 
Bonnie Kintzer: President & CEO – Trusted Media Brands
 
Jerry Lynch: President – Magazine And Books, Retail Association
 
Daren Mazzucca: Vice President/Publisher – Martha Stewart Living

Mark Potts: Managing Editor – Alta The Journal of Alta California

Tom Quinlan: Chairman and CEO, LSC Communications

Sebastian Raatz: Publisher/Co-founder – Centennial Media

Jen Ripple: Founder and Editor in Chief – DUN magazine

Linda Ruth: President, PSCS Consulting

Monique de Ruiter: Former Editor Diversity magazine and VTWonen – The Netherlands

Bo Sacks: President, Precision Media Group

Ray Shaw: Executive Vice President/Managing Director – MagNet

Tony Silber: Magazine-Media Expert, founder of M10 Magazine, President of Long Hill Media

Franska Stuy: Founder & Editor – Franska.NL, The Netherlands

John Thames: Founder & Publisher – Covey Rise Magazine
 
Newell Turner: Editorial Director – Hearst Design Group
 
Liz Vaccariello: Editor in Chief, Parents Magazine, and Content Director, Meredith Parents Network
 
Jeffrey Vitter: Chancellor – University of Mississippi
 
Thomas Whitney: President, Democrat Printing & Lithographing

Stay tuned as more speakers are added to the roster…

Don’t wait, register today. Registration is limited to the first 100 people. See you in April.

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Linda Thomas Brooks, President And CEO, MPA: The Magazine Media Association And James Hewes, President And CEO, FIPP: The Global Media Network To Keynote The Magazine Innovation Center’s ACT 8 Experience Opening Night April 17.

Magazines and Magazine Media: A Global View

As I’ve said in the past, the idea that digital media was born into this world to destroy print is preposterous. Yes, you heard me, preposterous. The conspiracy theory just doesn’t wash here. The two platforms are mutually conducive to complementary experiences for the one group of people who matter in this quandary: the audience. And to be truthful, the initial introduction of print and digital was rocky, to say the least. It was daunting for digital and frightening for print, since most of the human race was spouting digital’s prowess over legacy media, which was a hard thing for the pixels to undertake singlehandedly and a totally unnerving thought for the print component. And finally, the magazine media industry has started to figure out a way (or ways) to reintroduce the two properly and they’re working on it diligently.

So, what does all of the above mean for magazines and magazine media? Where is the industry heading in 2018 and beyond? Both good questions, right? Well, here’s another one: what is the state of magazine media right now in this digital age? To answer those questions (and many others) you’d have to ask people in the know; the ones who have a global perspective on this industry we call magazine media.

In order to delve beneath the surface of what appears to be and discover what really is, Mr. Magazine™ asked two people who run a couple of the largest magazine media associations in the world: Linda Thomas Brooks, president and CEO of the MPA – The Association of Magazine Media and James Hewes, president and CEO of FIPP – The Network for Global Media, to take the mic and the stage on April 17, 2018 and give us the lowdown from their perspectives. What resulted is the opening evening of the Magazine Innovation Center’s ACT (Amplify, Clarify, & Testify) 8 Experience, where Print Proud Digital Smart becomes more than just a 21st century mantra.

Since 1919, MPA – The Association of Magazine Media has been the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. MPA represents 200 domestic, associate and international members and is headquartered in New York City, with a government affairs office in Washington, D.C.

And FIPP – The Network for Global Media represents more than 500 content-rich companies or individuals involved in the creation, publishing or sharing of quality content to audiences of interest. FIPP exists to help its members develop better strategies and build better businesses by identifying and communicating emerging trends, sharing knowledge, and improving skills, worldwide.

And the two visionaries that head up these highly esteemed and important media advocates are powerhouses of knowledge and experience when it comes to magazine media’s print and digital futures. Mr. Magazine™ spoke with Linda Thomas Brooks in an interview not long after she was appointed president and CEO of the MPA and she was adamant about the conjoining of print and digital, and about her views on both:

Linda Thomas Brooks to Samir “Mr. Magazine™” Husni: “I didn’t come here because I’m anti-digital. Digital does some things really, really well. But digital media doesn’t do everything really well. And as advertisers, and again what we’ve seen in conversations last month, consumers have realized that too, and there has to be a mix. So, I’m not here because I’m anti-digital; I’m not here because I’m a Luddite. Many of our magazine brands have fantastic digital properties. But those properties, and that’s why I mentioned the research that we’re looking at right now, resonate more in the marketplace because they’re tied to a magazine brand. That brand, whatever format that it’s on, print, digital, mobile, social; whatever, that brand name is a sure cut to quality to consumers. They know that they can trust it wherever it appears. And so what I want to do is validate the business model that perpetuates those brands, because the quality in those brands is really what this whole thing is about.”

And in a recent interview with James Hewes that I did, James confirmed his own stance on the exciting time we live and work in when it comes to the many facets of print and digital:

James Hewes to Samir “Mr. Magazine™” Husni: “I fervently believe that this is the most exciting time in history to be working in this industry. From the outside looking in, people may think it’s crazy, why would someone go and work in the publishing industry generally, and I’m not just talking about print, but publishing in media generally. And I say to them, are you crazy? This is an absolutely fantastic time to be working in it, because publishing companies are now exposed to such a broad range, a huge variety, of business areas that in the old days you would never, ever have gotten exposure to, whether that’s e-commerce or social media or social influences, whatever you want to think of, as a new business area that they’ve gone into. And at the same time, we get to play with magazines, which are really fun and really a fantastic industry in their own right. So, all I would say is this is an incredibly great industry and I’m still really excited to be a part of it.

And their credentials to validate these points are impeccable:

Linda Thomas Brooks has an impressive background in media, having served as executive vice president and managing director of GM MediaWorks, where she built the GM Media Lab, and in leadership roles with innovative companies such as GearDigital and The Martin Agency. She has spent her career at the intersection of media, consumer behavior and technology. She has developed media and marketing strategies for many well-known brands and companies, including General Motors, GEICO, The American Cancer Society, Johnson & Johnson, Kaiser Permanente and Experian. Her experience serving both businesses and consumers covers a wide-range of media disciplines and capabilities, including digital and emerging media; data and analytics; media strategy, buying and planning.

Brooks has also received numerous industry honors, including Advertising Age Women to Watch Award, Advertising Women of New York Impact Award for mentoring and 100 Leading Women in North American Automotive Industry. She was also initiated into the American Advertising Federation Hall of Achievement for early career achievement.

James Hewes has been a director of the FIPP Management Board since October 2015 and has been involved with FIPP since 2004 when he was working in the international publishing industry for BBC Worldwide. More recently he has been interim CEO for The Art Newspaper and lead consultant with his own business focused on project management for the media industry.

Beginning his career at Barclays Bank as a business consultant, Hewes worked across BBC Worldwide and BBC Magazines from 2001 to 2012 building a track record of success in marketing, digital and print publishing, events and international business development. He was the launch publisher of olive magazine, and grew BBC Magazines’ licensing portfolio from eight to 55 editions including 20 editions of Top Gear Magazine. He was also a key member of the team that sold BBC Magazines to private equity in November 2011 for £120m. He subsequently became publishing director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine, responsible for the brands across print and mobile applications as well as a director of the BBC Haymarket Exhibitions joint venture.

As publishing director of Dubai-based Gulf News Publishing until 2016, he had responsibility for more than 30 product areas, including digital across mobile, websites and apps, live events, magazines, books, newspaper supplements, content marketing and contract publishing. He launched new brands across digital, live events and print including http://www.gntech.ae and Citizen K Arabia and the launch of the group’s first consumer title in Arabic – wheels Arabic.

So, if you want to if you want to succeed in today’s world in the magazine business, you have to be Print Proud & Digital Smart. It’s not a choice, it’s an absolute. And if you want to hear and learn more about this highly evocative concept, make plans today to join us in Oxford, Miss. for the ACT 8 Experience, April 17-20, 2018. You won’t be disappointed.

To register for the ACT 8 Experience click here. Space is limited and only the first 100 registrants will be able to attend.

ACT 8 Experience: Print Proud Digital Smart. Save The Date April 17 to 20.

Like most preconceptions, the idea that digital media was born into this world to destroy print is preposterous. The blame game has gone on long enough. The problem is digital and print media have not been properly introduced to each other. And whose fault is that? Certainly not the words and pixels that make up each platform. No, the fault belongs to the people who love both mediums, but who are determined to keep wedging the divide even deeper into their differences. Namely, us, folks.

This next April 17-20, 2018, the Magazine Innovation Center at the Meek School of Journalism and New Media on the campus of the University of Mississippi will hold its annual ACT Experience. ACT stands for Amplify, Clarify and Testify on and about the future of print in a digital age. This time around we’re up to number eight, and it’s going to be an eye-opener. The theme of the ACT 8 Experience is: Print Proud, Digital Smart. And that’s exactly the phrase we all have to start living by if we want our magazines to be successful in the 21st century.

In an interview I did a few months ago with Michael Clinton, President, Marketing and Publishing Director for Hearst Magazines, I took deep notice of a comment that he made during our conversation. When I asked him where he thought Hearst’s future was heading, part of his answer was, “Obviously, we believe in our core product – which is print. Why do we believe so strongly? It’s because the consumer believes so strongly in it. Then, of course, like everyone else, have a very significant build-out on all digital and social platforms. All that has to run parallel to our print issues. We want our brands living everywhere. I think that’s a multiplatform approach, with the core always being very important.”

So, basically “Print Proud, Digital Smart.” In fact, I give Michael credit for coining ACT 8’s theme. And he’s absolutely right. If you want to succeed in today’s world in the magazine business, you have to be Print Proud & Digital Smart. It’s not a choice, it’s an absolute. And if you want to hear and learn more about this highly evocative concept, make plans today to join us in Oxford, Miss. for the ACT 8 Experience, April 17-20, 2018. You won’t be disappointed.

More information about the ACT 8 Experience will be added here in the upcoming days and weeks. Stay tuned!

Magazines 2020: Launch, Distribute, And Make Money Again… 41 Experts Show You How At The Magazine Innovation Center’s ACT 7 Experience…

ACT_LogoThe reimagining of magazines and magazine making will be alive & well at the ACT 7 Experience, April 25-27, 2017 at the Magazine Innovation Center in Oxford, Miss. From publishing, editing, printing, advertising, marketing, distribution and designing, leaders and experts from each field of the magazine and magazine media business will cover every facet of the world of magazines. There will be no page left unturned and no topic untouched as we get into the minds of some of the world’s greatest magazine makers and distributors.

So, join us for a spring magazine revival as we look toward Magazines 2020 and learn what it takes to make magazines make money again; make magazines rise again; and most importantly, what it takes to MAKE MAGAZINES GREAT AGAIN!

Magazines Matter Print Matters is our theme this year and below is the tentative agenda with all the confirmed speakers for the ACT 7 Experience… So do not delay and come join us for three days of Magazines, Music, and Mississippi!

Remember space is limited to the first 100 registrants, so ACT NOW by clicking here to register…

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Magazines Matter, Print Matters: ACT 7 Experience Agenda

Tuesday, April 25, 2017

ACT 7 Experience Opening Gala:
The Inn at Ole Miss
120 Alumni Dr.
University, Miss. (on campus)

6:00 p.m.: Registration and Reception

7:00 p.m.: Welcoming remarks – Samir “Mr. Magazine™” Husni

8:00 p.m.: Opening remarks – Susan Russ, Senior Vice President, Communications
MPA: The Association of Magazine Media

8:20 p.m.:Opening Keynote Address – Phyllis Hoffman DePiano, CEO, Hoffman Media –
Brian Hart Hoffman, Chief Creative Officer, and Eric Hoffman, Chief Operating Officer

9:00 p.m.: “Oxford on Your Own,” with shuttles from the Inn at Ole Miss to the Oxford Square and back

Wednesday, April 26th, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Setting the Stage for the ACT 7 Experience” – Samir “Mr. Magazine™” Husni

8:30 a.m.: Opening Keynote Address – Daniel Dejan, North American ETC, (Education, Consulting and Training), Print & Creative Manager for Sappi Fine Paper
“The Neuroscience of Touch: Haptic Brain/Haptic Brand”

9:00 a.m.: Reed Phillips – CEO & Managing Partner, DeSilva+Phillips
“How to Add Value to Your Brand Before You Sell It”

9:30 a.m.: John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
“Life Lessons in Adding Value”

10:00 a.m.: “Making Magazines Make Money Again”
Jim Elliott – President, James G. Elliott Company, leads a panel discussion on the topic with:
John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
Daniel Fuchs – VP, Publisher and Chief Revenue Officer, HGTV Magazine
Steven Mayer – Publisher, Plate Magazine

11:00 a.m.: Break

11:15 a.m.: Todd Krizelman – CEO, MEDIARadar

11:45 a.m.: Jerry Lynch – President, Magazine and Books, Retail Assoc. (MBR)

Trip to the Mississippi Delta – Hosted by Scott Coopwood, Publisher, Delta Magazine

12:30 p.m.: Boxed Lunch on the Bus & Trip to the Mississippi Delta

2:30 p.m.: B.B. King Museum, Indianola, Miss.

3:30 p.m.: Dockery Farms Historic District, Cleveland, Miss.

4:00 p.m.: Delta Blues Museum, Clarksdale, Miss.

5:00 p.m.: Downtown Clarksdale (Free to walk around and experience the Delta, Clarksdale-style)

6:00 p.m.: Ground Zero Blues Club, Clarksdale, Miss.

6:45 p.m.: Dinner at Ground Zero

9:30 p.m.: Depart Clarksdale heading back to Oxford

Thursday, April 27, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Continuing the ACT 7 Experience” – Samir “Mr. Magazine™ Husni

8:30 a.m.: Opening Keynote Address – Doug Kouma – Editorial Content Director, Meredith Core Media

9:00 a.m.:Distribution 2020 – Panel Consisting of:
Jay Annis – VP/Business Manager, Hello & Hola Media Inc.
Steve Crowe – VP/Consumer Marketing, Meredith
Eric Hoffman – COO, Hoffman Media
William Michalopoulos – Vice President, Retail Sales & Marketing, PubWorX
Curtis Packer – Director of Promotions, OTG
David Parry – President & CEO, TNG
Sebastian Raatz – Executive VP, Bauer Publishing, U.S.A.

10:30 a.m.: Break

10:45 a.m.: “Tales of a Magazine Launch” –Tony Silber, VP, Folio, leads a panel discussion on the topic with industry leaders from printing, publishing, production, and distribution:
Ron Adams — Publisher, Via Corsa magazine
Laura Bento – Founder and Editor, Good Grit magazine
Amanda Brozana – Communications & Development Director, National Grange
Brian Hart Hoffman – Editor in Chief, Bake From Scratch magazine
Michael Kusek – Publisher, Take magazine
Nsayi Keziah Makoundou – Founder & Creative Director, Afropolitain Magazine
Steve Martin – Founder & Publisher, Art+Design Magazine
Gemma Peckham – Founder and Editor, ROVA magazine
Lukas Volger – Co-founder/Editorial Director, Jarry magazine

12:00 noon: Boxed Lunches

12:45 p.m.: “Launching a New Magazine? Here’s How You Do It”
Joe Berger – Publishers Marketing & Sales Consultant, Joseph Berger Assoc.
Nicole Bowman – Founder & Principal, Bowman Circulation Marketing
Ingrid Jakabcsin – Senior VP, Procurement & Distribution, TNG
Steven Knapp – Emmy Award winning Producer/Director, entertainment & advertising
Marshall McKinney – Design Director, Garden & Gun
Jennifer Reeder – VP, Sales, Democrat Printing
Steve Viksjo – Co-founder/Creative Director, Jarry magazine

2:15 p.m.: Franska Stuy – Founder and Editor, Franska.nl, The Netherlands
“Life in Digital”

2:45 p.m.: Break

3:00 p.m.: Bo Sacks – President/Publisher, Precision Media Group
“The Truth About Digital Advertising Lies…”

3:30 p.m.: John Harrington – Partner, Harrington Associates, Former Editor/Publisher, The New Single Copy
“Why I’ve Learned: A Personal Perspective.”

3:50 p.m.: “Life in Custom Publishing”
Christian Anderson – Associate Publisher, iostudio
Bobby Stark – President, Parthenon Publishing

4:30 p.m.: Alison Baverstock – President & Founder, Alison Baverstock and Associates, The United Kingdom
“How to Build a Community through Shared Reading of a Printed Book”

6:00 p.m.: Closing dinner and Closing Keynote address – Sylvia Banderas, Publisher/VP, Integrated Sales, Hola!

ACT 7 Experience Official Scribe – Linda Ruth, Audience Development and Digital Marketing Strategies for Publishers

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Magazines 2020: Launch, Distribute, And Make Money Again… 41 Experts Show You How At The Magazine Innovation Center’s ACT 7 Experience…

ACT_LogoThe reimagining of magazines and magazine making will be alive & well at the ACT 7 Experience, April 25-27, 2017 at the Magazine Innovation Center in Oxford, Miss. From publishing, editing, printing, advertising, marketing, distribution and designing, leaders and experts from each field of the magazine and magazine media business will cover every facet of the world of magazines. There will be no page left unturned and no topic untouched as we get into the minds of some of the world’s greatest magazine makers and distributors.

So, join us for a spring magazine revival as we look toward Magazines 2020 and learn what it takes to make magazines make money again; make magazines rise again; and most importantly, what it takes to MAKE MAGAZINES GREAT AGAIN!

Magazines Matter Print Matters is our theme this year and below is the tentative agenda with all the confirmed speakers for the ACT 7 Experience… So do not delay and come join us for three days of Magazines, Music, and Mississippi!

Remember space is limited to the first 100 registrants, so ACT NOW by clicking here to register…

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Magazines Matter, Print Matters: ACT 7 Experience Agenda

Tuesday, April 25, 2017

ACT 7 Experience Opening Gala:
The Inn at Ole Miss
120 Alumni Dr.
University, Miss. (on campus)

6:00 p.m.: Registration and Reception

7:00 p.m.: Welcoming remarks – Samir “Mr. Magazine™” Husni

8:00 p.m.: Opening Keynote Address – Phyllis Hoffman DePiano, CEO, Hoffman Media –
Brian Hart Hoffman, Chief Creative Officer, and Eric Hoffman, Chief Operating Officer

9:00 p.m.: “Oxford on Your Own,” with shuttles from the Inn at Ole Miss to the Oxford Square and back

Wednesday, April 26th, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Setting the Stage for the ACT 7 Experience” – Samir “Mr. Magazine™” Husni

8:30 a.m.: Opening Keynote Address – Daniel Dejan, North American ETC, (Education, Consulting and Training), Print & Creative Manager for Sappi Fine Paper
“The Neuroscience of Touch: Haptic Brain/Haptic Brand”

9:00 a.m.: Reed Phillips – CEO & Managing Partner, DeSilva+Phillips
“How to Add Value to Your Brand Before You Sell It”

9:30 a.m.: John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
“Life Lessons in Adding Value”

10:00 a.m.: “Making Magazines Make Money Again”
Jim Elliott – President, James G. Elliott Company, leads a panel discussion on the topic with:
John French – Former CEO of Cygnus Business, Former CEO of Penton and Former President of Business Magazines, Primedia
Daniel Fuchs – VP, Publisher and Chief Revenue Officer, HGTV Magazine
Steven Mayer – Publisher, Plate Magazine

11:00 a.m.: Break

11:15 a.m.: Todd Krizelman – CEO, MEDIARadar

11:45 a.m.: Jerry Lynch – President, Magazine and Books, Retail Assoc. (MBR)

Trip to the Mississippi Delta – Hosted by Scott Coopwood, Publisher, Delta Magazine

12:30 p.m.: Boxed Lunch on the Bus & Trip to the Mississippi Delta

2:30 p.m.: B.B. King Museum, Indianola, Miss.

3:30 p.m.: Dockery Farms Historic District, Cleveland, Miss.

4:00 p.m.: Delta Blues Museum, Clarksdale, Miss.

5:00 p.m.: Downtown Clarksdale (Free to walk around and experience the Delta, Clarksdale-style)

6:00 p.m.: Ground Zero Blues Club, Clarksdale, Miss.

6:45 p.m.: Dinner at Ground Zero

9:30 p.m.: Depart Clarksdale heading back to Oxford

Thursday, April 27, 2017

7:30 a.m.: Breakfast (Overby Lobby in Farley Hall)

8:15 a.m.: “Continuing the ACT 7 Experience” – Samir “Mr. Magazine™ Husni

8:30 a.m.: Opening Keynote Address – Doug Kouma – Editorial Content Director, Meredith Core Media

9:00 a.m.:Distribution 2020 – Panel Consisting of:
Jay Annis – VP/Business Manager, Hello & Hola Media Inc.
Steve Crowe – VP/Consumer Marketing, Meredith
Eric Hoffman – COO, Hoffman Media
Curtis Packer – Director of Promotions, OTG
David Parry – President & CEO, TNG
Sebastian Raatz – Executive VP, Bauer Publishing, U.S.A.
Tony Romano – CEO, Co-founder, Topix Media Lab

10:30 a.m.: Break

10:45 a.m.: “Tales of a Magazine Launch” –Tony Silber, VP, Folio, leads a panel discussion on the topic with industry leaders from printing, publishing, production, and distribution:
Ron Adams — Publisher, Via Corsa magazine
Laura Bento – Founder and Editor, Good Grit magazine
Brian Hart Hoffman – Editor in Chief, Bake From Scratch magazine
Michael Kusek – Publisher, Take magazine
Gemma Peckham – Founder and Editor, ROVA magazine
Lukas Volger – Co-founder/Editorial Director, Jarry magazine

12:00 noon: Boxed Lunches

12:45 p.m.: “Launching a New Magazine? Here’s How You Do It”
Joe Berger – Publishers Marketing & Sales Consultant, Joseph Berger Assoc.
Nicole Bowman – Founder & Principal, Bowman Circulation Marketing
Ingrid Jakabcsin – Senior VP, Procurement & Distribution, TNG
Steven Knapp – Emmy Award winning Producer/Director, entertainment & advertising
Marshall McKinney – Design Director, Garden & Gun
Jennifer Reeder – VP, Sales, Democrat Printing
Steve Viksjo – Co-founder/Creative Director, Jarry magazine

2:15 p.m.: Franska Stuy – Founder and Editor, Franska.nl, The Netherlands
“Life in Digital”

2:45 p.m.: Break

3:00 p.m.: Bo Sacks – President/Publisher, Precision Media Group
“The Truth About Digital Advertising Lies…”

3:30 p.m.: John Harrington – Partner, Harrington Associates, Former Editor/Publisher, The New Single Copy
“Why I’ve Learned: A Personal Perspective.”

3:50 p.m.: “Life in Custom Publishing”
Christian Anderson – Associate Publisher, iostudio
Bobby Stark – President, Parthenon Publishing

4:30 p.m.: Alison Baverstock – President & Founder, Alison Baverstock and Associates, The United Kingdom
“How to Build a Community through Shared Reading of a Printed Book”

6:00 p.m.: Closing dinner and Closing Keynote address – Sylvia Banderas, Publisher/VP, Integrated Sales, Hola!

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Attend The ACT 7 Experience & Come Away With Enough Magazine Know-How To Launch Your Own!

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“Magazines Matter, Print Matters”

The ACT 7 Experience

April 25-27, 2017, Oxford, Miss. on the campus of Ole Miss

So, you want to launch a magazine, but you have no idea how to begin. Well, for under $400 you can learn everything you need to know about starting a magazine in just three short days, from people who know what they’re talking about and have a proven track record to back that statement up; the experts themselves, over 35 editors, publishers, marketers, advertising directors, distributors and printers, who all know just what it takes to launch and sustain a successful magazine. And the kicker? They’re all under one roof. It doesn’t get any better than that.

From April 25-27, 2017 the Magazine Innovation Center at the Meek School of Journalism and New media, on the campus of the University of Mississippi in Oxford, Miss., will have some of the best minds in the magazine business at our disposal. In three days you can know exactly how to get your ink on paper creation from your brain, and out onto newsstands.

The mysteries of magazine-making are unraveled at the ACT 7 Experience as you interact with a group of experts that aren’t likely to be found under one roof again anytime soon. The creative talent will get up close and personal about you and your magazine, sharing their knowledge and know-how, and answering any questions that you might have about launching your magazine. And if you’re not in attendance, the learning opportunity that you’ll miss is unthinkable.

For three days their minds and ideas are ours to learn from and absorb everything we need to know to make magazines great again. The reason, because “Magazines Matter, Print Matters” in this extremely digital world that we live in today. You don’t want to miss an event that is sure to make a difference in the way you create your magazine, or sustain the one that’s already out in the world.

Only 100 seats are available, so register today and be assured that you’re among the first ones seated. The sooner you register, the better the chances are that you will be able to attend this once-in-a-lifetime event.

Click here to register.

The complete list of speakers and the agenda is coming soon.

The ACT 7 Experience Presents: Magazines Matter, Print Matters… Providing Answers To Today’s Major Magazine And Magazine Media Questions…

<strong>The Ins &amp; Outs of Making A Magazine – From Launch To Revenue – From The People Who Actually Do it &amp; Do it Well…</strong>

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Can the newsstands be saved? How can you add value to your brand? Do you want to make more money in the magazine business? How can you maintain ink on paper in a digital age? Do you have problems with direct mail? Do you know how to launch your own magazine? From the smallest detail to the most major of decisions you might have to make? How to choose a printer? What about paper? Do you know how to get your magazine distributed? Do you know how to make money with your magazine, real, actual revenue?

And can you find Oxford, Miss.? Because if you can, all of the other questions that Mr. Magazine™ just asked can be answered with a resounding yes, if you attend the ACT 7 Experience at the Magazine Innovation Center on the campus of The University of Mississippi from April 25-27.

We have gathered together industry leaders from each area of magazines and magazine media: editorial, publishing, printing, distribution and brand value; and we’ve brought them under one roof to share their ideas on everything “magazine.” From the launch to the first dollar you actually make on your publication.

So, for less than $400, (and trust me, that’s far less than what it costs to produce a magazine) you can register below and be one of the elite 100 attendees who will hear these industry experts answer each of the questions I asked you in the introduction. Only 100 seats are available, so register today and be assured that you’re among the first ones seated.

The sooner you register, the better the chances are that you will be able to attend this once-in-a-lifetime event.
<a href=”http://www.maginnovation.org/act/register/”>Click here to register</a>.

“How Do You Add Value to Your Brand Before You Sell It?” Reed Phillips, CEO & Managing Partner, DeSilva+Phillips, Will Tell You At The ACT 7 Experience…

phillips_reed_022_608x633_forwebReed PhillipsThe ACT 7 Experience continues on Wednesday, April 26, with Reed Phillips, CEO & Managing Partner, DeSilva+Phillips. Reed will talk about “How To Add Value to Your Brand Before You Sell It.” A concept that starts a dialogue and a checklist on what you need to know and do before you put your brand out there in the marketplace.

Reed Phillips is co-founder of DeSilva+Phillips, and one of the leading Mergers and Acquisitions advisor to media and marketing industries. DeSilva+Phillips have advised and invested in the industry on more than 250 transactions valued at over $8.5 billion. Reed specializes in magazines, events, marketing services, market research and information services.

He has completed transactions with companies such as Bonnier Corp., Condé Nast, Dow Jones, IDG, Infogroup, News Corporation, TPG Growth, The New York Times Company, Rodale, Shamrock Holdings, Time Inc., Televisa and WPP. Reed was the winner of the 2007 Media Deal of the Year presented at ACG’s InterGrowth Conference by Mergers & Acquisitions. Currently, he is Oaklins’ Treasurer.

Earlier in his career, he was founder of Fathers magazine, Associate Publisher of The New Republic, Vice President of The Washington Weekly and Circulation Director of The Washington Monthly. He also serves on the executive board of Oaklins International, the leading middle-market global investment bank, and is treasurer of the Foreign Policy Association.

Owner of magazine media entities who are thinking or considering selling their brand, or just wanting to know how to add financial value to their brand are encouraged to attend. The morning of Wednesday, April 26 will continue to inform, engage and surprise attendees – so plan on joining us for ACT 7! Space is limited, so be sure to register here. We will bill you later.

Stay tuned, more speakers, more programs at the ACT 7 Experience will follow.

ACT 7 Experience Wednesday April 26 Keynote Speaker Daniel Dejan: The Neuroscience of Touch: Haptic Brain/Haptic Brand

Daniel Dejan

Daniel Dejan

ACT 7 Experience will resume on Wednesday morning, April 26, with keynote speaker, Daniel Dejan, who will be open up the ACT 7 Experience with a presentation on The Neuroscience of Touch: Haptic Brain/Haptic Brand, which unites neuroscience and branding to explore the many ways touch impacts how people perceive brands.

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC, (Education, Consulting and Training), Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities.

Over the past 30 years, Daniel has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production.” Daniel is a Certified G7 Expert with a proficiency in Color and Color Management. He has shared his expertise, presenting keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, Canadian Printing Industries, IDEAlliance, the IPA, the Spectrum Conference, Print Production Clubs and Art Directors Clubs throughout the US and Canada, National and International print, design and marketing events, conferences and symposiums, as well as in numerous presentations hosted by paper merchants, printers and corporations, all of which keep him on the road in excess of 200 days per year much to the chagrin of his family and pets.

neuro-science-of-touchThe Neuroscience of Touch is Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, and dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sensory experience and how it influences emotion and decision making, establishing this sense as critical to any brand experience.

More than half the human brain is devoted to processing sensory experiences. How things feel drives our thoughts and behaviors, influences comprehension, retention of information, and profoundly shapes our emotional connections.

Daniel will explore haptics—the study of how our sense of touch shapes what we think in his Wednesday morning presentation and discussion. He’ll talk about companies that have built deep emotional connections by integrating touchable media into branded communications and shares guiding principles for all to use as touch points.

It will be a great opening morning for ACT 7 – so plan on joining us there! Space is limited, so be sure to register here. We will bill you later.

Stay tuned, more speakers, more programs at the ACT 7 Experience will follow.

Hoffman Media Executives To Deliver Opening Keynote At The ACT 7 Experience April 25.

Phyllis shot holding magazinesAs ACT 7 gears up to begin its seventh year of Amplifying, Clarifying, and Testifying the power of print in a digital age, the esteemed and prestigious leaders in the world of all-things-magazine are also preparing to head to Oxford, Miss. for the event. This year’s opening ceremony will take place at the Inn at Ole Miss on the evening of April 25, and will bring a success story that only happens between the pages of magazines; or at least, because of them.

Phyllis Hoffman DePiano, CEO of Hoffman Media and the recently named hottest magazine publisher of the year by Media Industry Newsletter and Mr. Magazine™, and her two twin sons, Brian Hart Hoffman, Chief Creative Officer, and Eric Hoffman, Chief Operating Officer, who are both the central reason she started all of this over 30 years ago with her sister and two close friends, will all three deliver the ACT 7 Experience keynote opening remarks at the gala dinner event. Suffice it to say, that what began as a Crafting & Needlework Village has become an epic women’s interest empire.

Brian Hart Hoffman Brian Hart HoffmanThe theme for the ACT 7 Experience is Magazines Matter, Print Matters, and the Hoffman’s can certainly attest and address that fact. Phyllis will be mapping the history and passion of Hoffman Media; Eric will speak about the business side of the company and the streams of revenue; and Brian will discuss the creative side and the many titles that manifest the core of Hoffman Media. It will be a rich and robust testament to the power of print, and the passion, creativity and vision of the Hoffman family.Eric Hoffman Eric HoffmanHoffman Media is a company that is built on the foundation of family and creativity. Since 1983 when Phyllis Hoffman DePiano founded the company as Symbol of Excellence Publishers, Inc., and later renamed it Hoffman Media in 1998, the company, which publishes a plethora of women’s titles, has experienced steady and often remarkable growth since its founding.

“My career began as my church’s pianist/organist when I was in high school and college,” Phyllis said on her own self-published site: the ribbon in my journal. “When I finished college, I worked for a national CPA firm where I received my CPA certificate and practiced accounting until my twins were born. While I loved the professional world of accounting, I wanted to stay home with my babies. When my sons were very young, I got an idea for a magazine about counted-cross stitch. I talked it over with friends and family and we decided that it was worth a try. I had no experience in publishing, but after sharing this idea, four of us started the magazine Just CrossStitch. Janice (my sister), Barbara (my friend and experienced journalist), and Juanita (a friend) pioneered our way through a hobby industry of women who loved to stitch—creative women, if you will. Our company was launched and running with the premiere of the magazine. And we could work from our homes or while our children were in school.”

Today, Phyllis is CEO of Hoffman Media, which is the No. 70 largest private firm in Birmingham, Ala. and is No. 4 of the top women-owned businesses, based on total revenue in 2012, according to the Birmingham Business Journal’s List.
So, join us for ACT 7, April 25-27, 2017 at the Magazine Innovation Center, located at the Meek School of Journalism and New Media on the campus of the University of Mississippi. It’s sure to be an exciting time in the world of magazines and magazine media that you won’t want to miss. And keep an eye out for more exciting name-dropping about the who’s-who speaker list here on Mr. Magazine’s™ blog in upcoming weeks as we get closer to ACT 7.

Space is limited to 100 attendees, so the sooner you register the better the chances are that you will be able to attend this once-in-a-lifetime event. Click here to register.