act5_banner.png Two top Meredith executives will deliver keynote speeches at the Magazine Innovation Center’s ACT 5 Experience and a third top executive from Meredith will be on a panel during the third day of the Experience.

Meredith, through a grant, helped establish the Magazine Service Journalism program at the University of Mississippi’s School of Journalism in 1984. The program and its founder Samir “Mr. Magazine™” Husni are celebrating 30 years of magazine journalism at Ole Miss.

Dana Points, Editor-in-Chief of Parents and American Baby, and Content Director for the Meredith Parents Network will open the program on Thursday Oct. 9. Alysia Borsa, SVP/Chief Data Officer, Meredith Digital will appear later in the day on a panel discussion with Jim Elliott and other executives from the advertising/marketing industry. Tom Witschi, EVP and President, Women’s Lifestyle Group, Meredith Corporation will deliver the keynote address that will end the day.

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Tom Witschi
Picture 6 Tom Witschi is EVP and President of the Women’s Lifestyle Group at Meredith Corporation. In this role he oversees Meredith Corp.’s home, lifestyle and food-related businesses for key titles including MORE, Fitness, Every Day with Rachael Ray, EatingWell, and Allrecipes magazines. He is also responsible for the P&L of the businesses across multiple platforms including print, digital, content licensing and custom publishing.

Previously, Witschi was CEO of the EatingWell Media Group, which was acquired by Meredith Corporation in June 2011. During his tenure at EatingWell, which he joined in late 2005, Witschi transformed the business, tripling revenue and creating strong growth and profitability. He helped lead the significant diversification of the brand from a flagship bimonthly magazine (which now reaches more than 3 million readers) to multiple platforms, including a robust website (which garners close to 4 million unique users a month), content and brand licensing, custom publishing, and consumer cookbooks and health books. The EatingWell brand is now a leading source of science-based nutrition advice; delicious, easy and healthy recipes; and useful shopping information.

Witschi also oversees Meredith Content Licensing (MCL), which provides strategic content distribution sales and service for existing intellectual property assets created by the National Media Group. MCL works with over 80 companies in multiple business sectors including healthcare, supermarket retail, media and CPG.

Before joining EatingWell, Witschi served as VP, New Business Development and International for Golf Digest Companies where he oversaw the group’s non-magazine assets including web, books, international licensing, golf schools, and retail catalogues.

Previously, Witschi was Vice President/International Publisher at Reader’s Digest Association (RDA), where he oversaw 46 editions of the flagship magazine outside of the U.S. Publisher. Prior to that, he served as Publisher of The Family Handyman, at RDA.

From 1991 to 1994, Witschi served as Publisher of the Photography Group then as Group Publisher of Consumer Electronics Group at Hachette Filipacchi Media. Earlier in his career, Witschi held various sales and sales management positions at Hachette/CBS Magazines.

Witschi was selected as a finalist for the Ernst & Young Entrepreneur Of The Year® 2010 Award in the New England.

A graduate of University of Vermont, Witschi resides in Darien, Connecticut with his wife and three children.

Alysia Borsa

Picture 7 Alysia Borsa is the Senior Vice President/Chief Data Officer of Mobile and Data Products at Meredith Digital, where she has successfully led Meredith’s data, tablet and mobile strategy, in addition to overseeing data infrastructure, business intelligence, analytics, data science and operations for Meredith Digital. Borsa joined Meredith Digital in 2011 in a new role responsible for setting strategic direction and execution of key initiatives that differentiate and fully leverage the company’s broad assets in the mobile and consumer data marketplace.

Prior to joining Meredith, she held leadership roles with a range of technology and media companies including Nokia and Comcast, among others. In addition, her background features working as a consultant for a variety of technology and media companies to provide them with strategic planning and insights around product development and consumer engagement.

Her experience also includes innovating mobile and digital products, with responsibilities covering strategic planning, partner relationships, data and analytics, marketing, and product development.

Borsa is a graduate of Wilfrid Laurier University where she earned a Bachelor of Business degree. She also earned an MBA from the University of Western Ontario in Canada.

Borsa resides in Manhattan with her family and is based in Meredith’s offices in New York City.

Dana Points
Picture 8 Dana Points is the Editor-in-Chief of Parents and American Baby, and the Content Director for the Meredith Corporation’s Parents Network brands, which include Family Fun, Parents Latina, Ser Padres and Siempre Mujer.

Dana joined Meredith in 2008 and, under her guidance, Parents has won more than 40 awards recognizing its excellence for editorial and design, including a National Magazine Award nomination, and debuted its first monthly digital issue in April 2011.

Before joining Parents as Editor-in-Chief, Points worked as an editor specializing in women’s health and well-being for more than 15 years. She was named Executive Editor of Self in August 1999. At Self, she also edited the food magazine Self Dishes, as well as the magazine’s book 15 Minutes to Your Best Self.

Points has also been Executive Editor of American Health for Women, a Reader’s Digest publication, and has held editorial positions with Mademoiselle and Family Circle. She is a member of the board of trustees of the March of Dimes and serves on the board of Safe Kids Worldwide, an organization working to prevent unintentional childhood injuries. Points has appeared on “Today” and “Good Morning America”, as well as on CNN. She was chosen as one of MIN’s 21 Most Intriguing People of 2010.

A graduate of Barnard College, Points lives in New York City with her husband and two sons.