The 2016 ACT Experience will take place April 20-22, 2016 at the Magazine Innovation Center, located at the Meek School of Journalism and New Media on the campus of the University of Mississippi. This year’s theme is “Celebrate Magazines Celebrate Print.”

The ACT 6 Experience theme: Celebrate Magazines Celebrate Print.  Painting by and © 2016 Laura McCrory.

The ACT 6 Experience theme: Celebrate Magazines Celebrate Print. Painting by and © 2016 Laura McCrory.

In the spring of 2016, as the earth is celebrating her rebirth; ACT 6 will be having a celebration of its own on the power of print, with an emphasis on magazines. The Experience will be divided into three main mini themes:

· Reimagining the Newsstands

· Celebration of Magazine Launches

· Magazine Power

The first and very important theme of the ACT 6 Experience is reimagining the newsstands. America without newsstands is inconceivable. I believe the newsstands are the best reflectors of our society. Our ears have been filled with nothing but bad news about newsstands over the last few years; it’s time for us to rethink newsstands from each and every aspect, from the role of the national distributor to the wholesaler, retailer and not forgetting of course, the publisher; the people who actually produce the magazines or bookazines for newsstands.

Please note my definition of a magazine: if it’s not ink on paper, it’s not a magazine. At the second theme, Celebrating Magazine Launches, we will have panels with panelists and speakers who are going to celebrate their new magazine launches by telling us the story of the launch; the positives and the negatives and the impact of the publication. And we will also have a section for people who want to start a magazine. We will have panels on printing, production, paper; anything related to the print process.

The third theme of the conference is Magazine Power. This is a segment of the Experience that will focus on making money in print and what people are doing today to ensure that the revenue streams continue, whether it’s from circulation or advertising. Magazine Power is going to be a combination of the different ways and means by which people can still generate revenue from print, whether it is advertising in established magazines; advertising in new magazines, or bookazines and how those publications are making money.

This year the ACT 6 Experience is going to be more of a think-and-do. We’re going to have a multitude of roundtables and discussions. We’re limiting the number of speakers to enhance the actual experience in terms of the discussions that are going to take place. Our goal is to come up with solutions.

In addition to that we are launching a magazine to coincide with the ACT 6 Experience; a print magazine called “Amplify” with the tagline “The Future of Print in a Digital Age.” “Amplify” will cover all aspects of magazine publishing, management, editing, writing, photography; absolutely anything that pertains to the creation of magazines in the 21st century.

As in previous years, we are limiting the number of attendees to 100, in addition to the speakers and the students who are going to be a part of the Experience. Each one of the speakers and sponsors will have a student who will individually shadow them during the entire conference.

As usual we will also go and enjoy a trip to the inimitable Mississippi Delta on the second night of the Experience and sample the rich musical and palate-pleasing heritage that is the magical Mississippi Delta. And of course, have a lot of fun in the process.

Sid Evans portrait.

Sid Evans portrait.

The ACT 6 Experience will be opened by a keynote on the evening of April 20th, Sid Evans, editor-in-chief, Southern Living magazine. And Sid will take us on the journey of how the magazine is celebrating its 50th anniversary and the story behind the launch of their largest issue ever in the history of the magazine.

To all of my fellow magazine enthusiasts; to all the lovers of the printed word and those passionate about this art form called magazine making; we at the Magazine Innovation Center need you to register and show up at the ACT 6 Experience. Without you, there will be no experience.

Registration for the ACT 6 Experience is limited to 100 people and it costs $595.00 for the entire Experience. To register click here. We will take care of the rest. You do not have to pay until you are here at the experience.

To inquire about sponsorship opportunities, please email me at samir.husni@gmail.com

Again, the ACT 6 Experience takes place on April 20-22, 2016 at the Magazine Innovation Center, located at the Meek School of Journalism and New Media on the campus of the University of Mississippi. To register click here.

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