At the end of the first segment (click here to read all about segment 1) of the ACT 6 Experience, the experience will resume after lunch with a keynote address on Millennials and Print by Professor Naomi S. Baron, author of Words on Screen followed by a panel discussion on Making Money in Print moderated by Brian F. O’Leary, Principal, Magellan Media Consulting Partners.
The agenda for Thursday afternoon’s segment of the ACT 6 Experience is as follows:
2:00 p.m. Keynote Address: Millennials and Print
Naomi S. Baron, Executive Director, Center for Teaching, Research, and Learning, Professor of Linguistics (World Languages & Cultures, CAS),
American University, Washington, D.C.
3:00 p.m. Making Money in Print (A Panel Discussion)
This is a segment of the Experience that will focus on making money in print and what people are doing today to ensure that the revenue streams continue, whether it’s from circulation or advertising. Magazine Power is going to be a combination of the different ways and means by which people can still generate revenue from print, whether it is advertising in established magazines; advertising in new magazines, or bookazines and how those publications are making money.
Making Money in Print and the power of magazines will be moderated by Brian F. O’Leary, Principal, Magellan Media Consulting Partners, with the following panelists listed in alphabetical order: Newt Collinson, CEO, Collinson Media & Events, James Elliott, President, The James G. Elliott Co. Inc., Daniel Fuchs, Publisher and Chief Revenue Officer, HGTV magazine, Fred J. Parry, Publisher, Inside Columbia Magazine.
5:00 p.m. A Trip to the Mississippi Delta.
Board buses to the Mississippi Delta where we will stop at the Shack Up Inn for our traditional photo op and then to the Mississippi Blues Museum followed by dinner and blues music at Ground Zero in Clarksdale MS compliments of Scott Coopwood and Delta magazine.
9:30 p.m. Return to Oxford.
Stay tuned to find out what is going on during the ACT 6 Experience Segment 3.