ACT 6 Theme

The ACT 6 Experience theme: Celebrate Magazines Celebrate Print. Painting by and © 2016 Laura McCrory.

In the spring of 2016, as the earth is celebrating her rebirth; the ACT 6 Experience will be having a celebration of its own on the power of print, with an emphasis on magazines. The Experience will be divided into three main mini themes:

· Reimagining the Newsstands
· Celebration of Magazine Launches
· Magazine Power

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Sid Evans portrait.

The ACT 6 Experience will open by a keynote on the evening of April 20th, Sid Evans, editor-in-chief, Southern Living magazine. Sid will take the attendees on a journey of how the magazine is celebrating its 50th anniversary.

The first and a very important segment of the ACT 6 Experience is reimagining the newsstand. This segment starts on Thursday April 21 at 8:30 am. America without newsstand is inconceivable. I believe the newsstands are the best reflectors of our society. Our ears have been filled with nothing but bad news about newsstand sales over the last few years; it’s time for us to rethink the newsstand business from each and every aspect, from the role of the national distributor to the wholesaler, retailer and not forgetting of course, the publisher; the people who actually produce the magazines or bookazines for newsstands.

Gil Brechtel and Josh Gary from MagNet will be coordinating the“Reimagining the Newsstand” segment at the ACT 6 Experience.

The focus will be the newsstand business, to include its relevancy to publishers, how to stabilize it, as well as the current and perhaps future roles of each of the channel members…wholesaler, national distributor, retailer, and publisher, and how we as an industry engage the retailer to promote and increase sales. Wholesaler participants to date are David Parry, President & CEO of TNG and Shawn Everson, Chief Commercial Officer of Ingram Content Group. Rich Jacobsen, the President & CEO of Time Inc. Retail will be the national distributor participant.

To illustrate how important the newsstand channel is three CEOs of magazine media companies are also going to join this segment of the ACT 6 Experience. They are Hubert Boehle, CEO of Bauer Magazine L.P., Andy Clurman, CEO of AIM (Active Interest Media) and Eric Hoffman, CEO of Hoffman Media.

Prior to the presentations and panel discussion John Harrington will open the segment by presenting a recap of the history of the newsstand channel since its inception through its present status.

This is going to be the first think and do interactive panel that will examine the entire status of the newsstand channel and make concrete recommendations to help ease the newsstand problems that publishers, national distributors, wholesalers and retailers are facing today.

Cover Data Analysis For Editors – Join us for a riveting panel discussion about how print editorial staffs can learn more about consumers, their likes/dislikes, and how to attract more newsstand buyers in a competitive, distracted world. Our panel of distinguished editors from Reader’s Digest, Southern Living, First for Women, Simple Grace and Hoffman Media will discuss and dissect magazine cover lines, cover image types, positioning, and “do’s” and “don’ts” regarding covers, all using smart data modeling.

The Cover Data Analysis For Editors panel will take place on Thursday April 21 at 11:15 am and will be moderated by Joshua Gary from MagNet together with (in alphabetical order):
Brooke Bell, Director of Editorial Operations, Hoffman Media,
Sid Evans, Editor in Chief, Southern Living magazine,
Carey Ostergard, Deputy Editor, First for Women and Simple Grace,
and Liz Vaccariello, Editor in Chief, Reader’s Digest magazine.

To register for the Magazine Innovation Center’s ACT 6 Experience, click here. Space is limited. The Amplify, Clarify and Testify (ACT) Experience is not a conference, it is an experience. Register today.  Registration cost is $595.00 that covers the conference, the meals and the trip to the Mississippi Delta.  We have hotel rooms reserved at the Hampton Inn West and the Holiday Inn Express in Oxford at the rate of $119.00 a night if you mention the ACT Experience.

Screen Shot 2016-01-26 at 3.00.45 PM At the end of the first segment of the ACT 6 Experience, the experience will resume after lunch with a keynote address on Millennials and Print by Professor Naomi S. Baron, author of Words on Screen followed by a panel discussion on Making Money in Print moderated by Brian F. O’Leary, Principal, Magellan Media Consulting Partners.

The agenda for Thursday afternoon’s segment of the ACT 6 Experience is as follows:

2:00 p.m. Keynote Address: Millennials and Print
Baron Naomi S. Baron, Executive Director, Center for Teaching, Research, and Learning, Professor of Linguistics (World Languages & Cultures, CAS),
American University, Washington, D.C.

3:00 p.m. Making Money in Print (A Panel Discussion)

This is a segment of the Experience that will focus on making money in print and what people are doing today to ensure that the revenue streams continue, whether it’s from circulation or advertising. Magazine Power is going to be a combination of the different ways and means by which people can still generate revenue from print, whether it is advertising in established magazines; advertising in new magazines, or bookazines and how those publications are making money.

Making Money in Print and the power of magazines will be moderated by Brian F. O’Leary, Principal, Magellan Media Consulting Partners, with the following panelists listed in alphabetical order: Newt Collinson, CEO, Collinson Media & Events, James Elliott, President, The James G. Elliott Co. Inc., Daniel Fuchs, Publisher and Chief Revenue Officer, HGTV magazine, Fred J. Parry, Publisher, Inside Columbia Magazine.

5:00 p.m. A Trip to the Mississippi Delta.

Board buses to the Mississippi Delta where we will stop at the Shack Up Inn for our traditional photo op and then to the Mississippi Blues Museum followed by dinner and blues music at Ground Zero in Clarksdale MS compliments of Scott Coopwood and Delta magazine.

9:30 p.m. Return to Oxford.

To register for the ACT 6 Experience click here.  Registration cost is $595.00 that covers the conference, the meals and the trip to the Mississippi Delta.  We have hotel rooms reserved at the Hampton Inn West and the Holiday Inn Express in Oxford at the rate of $119.00 a night if you mention the ACT Experience.

The ACT 6 Experience will conclude with its final day on Friday April 22 with a keynote address from Liz Vaccariello, Editor in Chief, Reader’s Digest magazine, followed by Sherin Pierce, Publisher/VP, The Old Farmer’s Almanac.

PHOTOGRAPH BY STEVE VACCARIELLO;

PHOTOGRAPH BY STEVE VACCARIELLO;

It’s an informative morning of creative minds that wraps up its individual addresses with James Meyers, President & CEO, iMAGINATION., Scott Coffman, SVP and GM, i-5 Distribution, and Joe Berger, Joseph Berger Associates, before we get underway with the final keynote panel of the Experience, “Celebrate Print/Celebrate New Launches” with a host of magazine founders, editors and publishers who have launched new titles into the world.

We have Ron Adams, Publisher/Founder, Via Corsa, Fermin Albert, Founder, Sabor Magazine, The Netherlands, Lauren Clark, Editor, Take Magazine, Brandie Gilliam, Founder & Creative Director, Thoughtfully Magazine, Greg James, Publisher, Marijuana Venture Magazine, Michael Kusek, Publisher, Take Magazine, Carey Ostergard, Deputy Editor, Simple Grace, Monique Reidy, Publisher & President, Southern California Life Magazine, Andrés Rodríguez, President & Editor-In-Chief, SpainMedia, Spain, and Ryan Waterfield, Co-founder, Big Life Magazine.

It’s a celebration of our industry’s lifeblood: new magazines, as we wrap up the 6th Annual ACT Experience.

Be sure to join us April 20-22 as we Celebrate Magazines Celebrate Print at the ACT 6 Experience!

Space is limited to 100 attendees, so register today before all seats are taken. Registration cost is $595.00 that covers the conference, the meals and the trip to the Mississippi Delta.  We have hotel rooms reserved at the Hampton Inn West and the Holiday Inn Express in Oxford at the rate of $119.00 a night if you mention the ACT Experience. 

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